Cost Leadership and Gasoline Prices (Craig Douglass On Marketing)

The frugal consumer always likes the best deal. Looking for leadership in the low-cost category, consumers are willing to be loyal to a brand if the price is right, and right consistently. That's why marketers who adopt “cost leadership” as their primary strategy consider price not as a tactic, but as a day-in and day-out mission.

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access articles older than 15 days.
Articles newer than 15 days are not included in this offer.

Purchase Now

Already have archive access? Login to view this article.