by Lance Turner
Posted 7/2/2013 08:46 am
Updated 1 year ago
Wal-Mart Stores Inc. of Bentonville is once again hosting its Get on the Shelf contest, inviting entrepreneurs to pitch their products to the world's largest retailer. The deadline to submit your product is July 31, and winners will have their product sold in Wal-Marts throughout the country.
Marketwatch notes that previous contest winners -- which you can purchase here -- are still for sale, a good indicator that they've performed well with customers. The contest also fits well with the retailer's new crowdsourcing efforts:
Last holiday season, one of its top-selling photo greeting cards came from another crowd sourcing effort. It’s also using crowd sourcing for ideas as it seeks to buy additional $50 billion of U.S. manufactured goods.
"You are going to see us using it in many formats," [Walmart.com President and CEO Joel] Anderson said, adding the contest was made possible by the technology developed by its @WalmartLabs tech team in California. "This is just a great example of leveraging technology to reach customers and manufacturers in mass abundance."
You can read Marketwatch's complete post here. And Arkansas Business' Mark Friedman took a look at Wal-Mart's digital strategy in this May cover story.