by Luke Jones
Posted 7/8/2013 12:00 am
Rumors have been rolling around about a service that will allow people to search Acxiom’s data vaults for information the Little Rock data miner has collected on them.
Tim Suther, who was chief strategy and marketing officer for Acxiom until he left the company at the end of June, told Forbes last month that the company was hoping to roll out the service close to Labor Day.
An Acxiom spokesman told Arkansas Business that the Forbes article was “fairly accurate” and the company will have more news about the service by the end of the summer.
Acxiom has in the past claimed to have data on roughly 98 percent of the country’s adult population.
“I want to be open about what we are doing and I think there are some misperceptions about what happens and what does not happen,” Suther told Forbes.
“The more that we can talk in a straightforward manner, the more likely people are to understand it and draw their own conclusions based on the facts as opposed to supposition."