by Chris Bahn
Posted 7/24/2013 08:20 am
Updated 9 months ago
Mitchell Communications Group of Fayetteville said Wednesday that it will expand its operation into New York and Chicago.
Adding offices in Chicago and New York will give the agency additional presence in those cities and make collaboration easier with Dentsu Network partner firms, including mcgarrybowen and 360i and others.
Earlier this year Mitchell Communications Group became the first public relations firm purchased by Dentsu Network, a global agency founded 112 years ago in Japan.
Accompanying the expansion are a number of new hires, including:
- Sarah Larsen being hired as general manager and senior vice president for the Chicago office
- Tracy Shea working as vice president of digital and social strategy for the firm
- Dee Bhambhani as director of the New York office
Larsen previously worked as a senior vice president for Ogilvy PR. Shea has done work with Disney, General Mills, Hard Rock and Pfizer. Bhambhani was previously senior account supervisor with Hill+Knowlton Strategies.
"Elise [Mitchell] and her team have built a unique and competitive offering that has proven very valuable to clients," Dentsu Network president and CEO Tim Andree said in a news release. "As part of the Dentsu Network, Mitchell Communications Group can expand its reach and accelerate its growth, serving more clients in more places with their best-in-class approach. The New York and Chicago offices are two great steps forward."
Mitchell Communications Group clients include Walmart U.S., Sam’s Club, Hilton Hotels & Resorts, DoubleTree by Hilton, Procter & Gamble, J.B. Hunt, Tyson Foods, Southwestern Energy and more. The agency offers creative and digital; research and insights; training, coaching and facilitation; and editorial services to clients.
"We’re so proud of the opportunities we have to serve our clients – to help them grow their businesses, and connect and engage with their audiences in new and exciting ways," said Elise Mitchell, CEO, Mitchell Communications Group. "This is what we see as the greatest potential for our future."
Mitchell founded Mitchell Communications Group in 1995. Since then the firm has received a number of awards and recognitions, including 2012 Small Agency of the Year by The Holmes Report and 2011 Small Agency of the Year by PRWeek. Mitchell was named 2013 PR Professional of the Year by PR Week.
At the time of the acquisition by Dentsu, Mitchell Communications Group had 74 full-time employees and another 30 project workers in 16 different states. In 2008 the company had 13 employees with $2.1 million in revenue, and by the time of the sale, annual revenue had reportedly grown to $13.8 million.
"We believe there’s an abundance of opportunity to serve clients who want scale and consistency both nationally and around the world," said Sarah Clark, president, Mitchell Communications Group. "We have a lot of momentum, and we’re working hard to keep that going. Our expansion in New York and Chicago is a natural next step for us."