by Jordan King
Posted 7/29/2013 12:00 am
Coffee.org, a family-owned coffee retailer based in Fort Smith, has recently launched its own line of single-serve coffees that can be brewed with nearly any Keurig coffee maker.
Bill McClure, CEO of Coffee.org, describes the Miss Ellie’s coffees as a “fast, fresh and delicious” addition to the company’s current offering of breakfast beverages and coffee cakes.
Coffee.org had sold similar single-serve products between 2008 and 2011, but a competitor’s patent prevented the company from offering them for about two years. The patent has since expired, which made way for the launch of Miss Ellie’s coffees on July 1.
The Miss Ellie’s product line is expected to dramatically boost the company’s overall sales. McClure said Coffee.org averages 25,000 online orders annually, but the introduction of the Miss Ellie’s line has resulted in a projected 100,000 orders for 2014.
Coffee.org has had 55,000 customers since the company was founded in 2008 by McClure’s daughters, Ellie Glidewell and Emmie Thomas. McClure said 66 percent of the customers are repeat buyers.
McClure estimated that his family has put $1.5 million into Coffee.org, including $100,000 for the site’s domain name and $150,000 for a recent website update.
Coffee.org’s 12 employees, four of whom are related to McClure, work at the company’s recently expanded 12,000-SF facility at 5705 Steep Hill Road in Fort Smith.
During the next year, the company plans to expand its Miss Ellie’s single-serve coffees onto the shelves of supermarkets, convenience stores and other offline retailers.
For more information, visit Coffee.org.