by Mark Carter
Posted 10/14/2013 12:59 pm
Updated 11 months ago
CPG is a "full-service creative, event production and marketing services agency, specializing in the production of large-scale corporate meetings, special events, video and digital media," according to a news release.
"Technology is moving at a breakneck pace and RevUnit is a forward thinking team on the cutting edge of digital solutions," said Keith Alper, CEO of CPG. "We're engagement experts, they're digital engagement experts, so it's a perfect fit for our clients."
As part of the deal, RevUnit will open an office at CPG's St. Louis headquarters. RevUnit will remain based in Bentonville, although CEO Joe Saumweber said the partnership will mean more travel time for he and fellow co-founder Michael Paladino, RevUnit's COO.
"We pride ourselves on a fresh, user-centric approach to digital strategy and execution," he said in the release. "The CPG team produces amazing live experiences for top brands, our job is to help those brands better engage through emerging technologies."
Saumweber said the firm will begin looking for tech talent in the St. Louis area and eventually will hire an executive-level position to run the office.