Video: Alliance Rubber's Eraselet Pitches Wal-Mart in 'Get on the Shelf' by Lance Turner Posted 10/22/2013 11:17 am Updated 4 years ago Wal-Mart's "Get on the Shelf" competition rolls on, this time with an Arkansas connection: Alliance Rubber Co. of Hot Springs. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.