Video: Alliance Rubber's Eraselet Pitches Wal-Mart in 'Get on the Shelf' by Lance Turner Posted 10/22/2013 11:17 am Updated 4 years ago Wal-Mart's "Get on the Shelf" competition rolls on, this time with an Arkansas connection: Alliance Rubber Co. of Hot Springs. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access stories older than 15 days. Purchase Now Already have archive access? Login to view this article.