by Luke Jones
Posted 10/30/2013 04:39 pm
Updated 11 months ago
Conway's Inuvo Inc. has rolled out a new version of its corporate website, Inuvo.com, the company announced Wednesday during a conference call with investors.
CEO Richard Howe said the site is intended to reflect the company's current outlook and business. During the call, Howe discussed some of the company's plans and strategies following its favorable third quarter financial results.
He said the Internet marketing company now has about 2 million unique visitors each month to its various websites. Of those, 45 percent are reaching them via mobile applications.
He also said the company has a goal to unite both its website and application products under its Alot brand.
"We believe in doing so we'll deliver a better overall value proposition to consumers with our products, content and services," Howe said.
For the company's fourth quarter of 2013, Howe said Inuvo will be upgrading its systems with thousands of direct marketing campaigns it can run at any time.
"We'll replace manual tasks with automation," he said. "Automated marketing and deployment is technically complex and as a result is highly differentiated. We believe this initiative should be in place by 2014 and could have measurable impact on this segment of business."
Howe said during the third quarter Inuvo launched numerous website and application partners, and they were "meeting our expectations." These partners facilitate transactions between advertisers and Inuvo's partner websites and apps.
He said the exact number of partner sites and apps the company has is proprietary, but is "measured in the thousands."
"We expect profitability to continue in the business," he said. "While Q3 improved over Q2, we expect Q4 to align more with Q3."