Digital Consumer Ads: The Eyes Have It (Craig Douglass On Consumers) | Arkansas Business News | ArkansasBusiness.com

Digital Consumer Ads: The Eyes Have It (Craig Douglass On Consumers)

Over the years, consumers have added the content on desktops as one of their sources of news, information and entertainment. Along with television and, to a lesser extent, print, consumer eyeballs are now fixed on more communication platforms than ever. The most impressive shift, however, is from desktops to smartphones and tablets. And advertising dollars are following.

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