In New Ad, Mark Pryor Invokes Faith Ahead of 2014 Election

LITTLE ROCK - Democratic U.S. Sen. Mark Pryor is invoking his Christian faith ahead of next year's election in his latest political speech and campaign ad.

Pryor cited the Bible as he spoke to the Political Animals Club in Little Rock on Wednesday morning. And he discusses his faith in a new television ad set to begin airing in Arkansas on Wednesday.

"The Bible teaches us no one has all the answers. Only God does. And neither political party is always right," Pryor says in the ad.

His campaign said it spent at least $100,000 on air time to run the 30-second spot, but it wouldn't say how long the ad will show up on TVs in Arkansas.

Pryor, the lone Democrat in the state's congressional delegation, is seeking a third term next year as he faces a challenge from Republican rival and U.S. Rep. Tom Cotton.

The two have traded jabs since Cotton announced his bid for the Senate in August. Pryor continued some of that criticism on Wednesday as he portrayed Cotton as a politician devoted to ideology.

"Tom Cotton, he can be scorched earth all he wants, but I'm for common ground and I'm for getting things done," Pryor said. "Leadership is about looking out for other people. I was elected to serve the people of Arkansas, not an ideology."

Then, a few seconds later, Pryor turned to religion.

"At this point, I'd say we have to look no further than the golden rule: Do unto others as you would have them to do unto you," Pryor said. "If we would just adopt that rule in Washington, it'd be revolutionary."

Pryor is an Evangelical Christian. Cotton, who represents south Arkansas' 4th District, is a Methodist.

Cotton's campaign declined to comment about Pryor's latest ad and instead pointed to the Democrat's support for the federal health care overhaul.

"Was Sen. Pryor looking out for the people of Arkansas when he voted for Obamacare?" Cotton campaign spokesman David Ray asked.

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