Posted 1/23/2014 01:22 pm
Updated 8 months ago
The sessions, presented by the Arkansas Small Business and
The first workshop, "Commercializing Your Technology: Moving From Idea to Market," will be held Thursday, Feb. 13, from 8 a.m. to noon at ASU's
Brian Rogers, director of the ASU Catalyst Innovation Accelerator, will lead the training which will focus on basic processes related to entrepreneurship, technology transfer and commercialization. Training topics will address trademarks, copyrights, patents, trade secrets, confidentiality, strategic collaborations, funding, transfers of rights, licensing, entity formation, marketing summaries, proof of concept, lean start-up principles and presenting to investors.
Deadline to register is Monday, Feb. 10. The cost is $50, but students may attend for $25 and ASU faculty and staff for free. Register here.
Led by John Riggins, founder of The Riggins Group in
Topics will include identification of problems and solutions, using qualitative primary data collection, how to gain information from potential customers, quantitative research to identify key competitors, points of differentiation and determining size of market.
Registration costs for the marketing workshop are the same and the deadline to register is Feb. 24. Register here.