Magic Springs Hires New Image Media

Magic Springs Water & Theme Park has announced the hiring of Little Rock’s New Image Media to take over the Hot Springs attraction’s advertising.

The account was held previously by Dion Marketing of Jacksonville Beach, Fla.

New Image won’t replace the firms that the park was using for its online marketing and public relations, according to a news release. Those duties are being handled by Webmonster of Hot Springs and Neal Moore Creative of Little Rock.

“Magic Springs welcomes New Image Media to our team and we look forward to reaching new heights with the park’s media and creative campaigns with New Image leading the way,” said Steve Honeycutt, the park’s general manager, in the release.

The park’s spring season opens April 12.