Dustin McDaniel Files Suit Against Chiropractic 'Runners'

Attorney General Dustin McDaniel has filed a consumer-protection lawsuit in Pulaski County Circuit Court against Roger D. Pleasant, the businesses he owns and his employees for deception and harassing tactics in their attempts to convince accident victims to visit a chiropractor.

McDaniel announced the lawsuit against Pleasant, his employees Rogerick Pleasant, James "Jimmy" Hinton and Brian Hinton, and Pleasant's businesses Monday morning. Pleasant and his employees are known as chiropractic "runners." The runners collect consumer information from accident reports and solicit business on behalf of the chiropractors who pay them if the consumer seeks treatment.

The lawsuit is seeking an injunction to order Pleasant, his businesses and his employees to stop their actions. The suit also seeks civil penalties and attorneys' fees and costs.

More: To view the lawsuit, click here (PDF)

Pleasant and his employees are accused of lying to consumers, repeatedly calling them and showing up at their homes or workplaces to coerce them into visiting the chiropractor.

"These chiropractic runners use many deceptive tactics in their attempts to force a consumer to seek chiropractic treatment," McDaniel said in a news release. "They may pose as insurance agents or claims adjusters and may call at all hours of the day or night. But it is clear in this instance that the health or well-being of a consumer does not matter to them."

Arkansas Business reported on chiropractic runners more than three years ago, including a failed house bill that would have helped curb runners.

In 2011, a top runner could reportedly clear as much as $150,000 a year, and in the range of $250 per new client.

The 2011 report from Arkansas Business also detailed Pleasant, who was described as one of the more successful runners in the Little Rock area, earning between $15,000 and $16,000 a week.