Mass Enthusiasm, Flywrite Communications Team to Form Full Service Agency

Mass Enthusiasm, a digital marketing agency in Little Rock, is expanding its services to include traditional marketing and is partnering with Flywrite Communications of Mabelvale to do so.

Mass Enthusiasm and Flywrite will pursue a joint venture to form a full-service marketing communications firm. Flywrite owner Kelli Reep will serve as Mass Enthusiasm's public relations director and provide guidance on communications, marketing, copywriting and social media, she said.

In addition, Mass Enthusiasm has added Andrew Sever and John Slaughter as senior web developer and front-end web developer, respectively.

"It was the next step for us," said Chris McMillen, president of Mass Enthusiasm. "Our clients are looking for an agency that can provide them with guidance in both the interactive and traditional marketing sectors. We've partnered with Flywrite on a number of projects, so it was natural for our agencies to collaborate on this endeavor as we both keep growing."

Reep, a former pilot for the Arkansas Forestry Commission from 1998-2001 and the agency's first female pilot, opened Flywrite in 2003.