Director of Public Relations and Marketing

Company: Philander Smith College

Updated: 9/13/2013


Philander Smith College invites applications and nominations for the position of Director of Public Relations and Marketing. The Director of Public Relations and Marketing uses personal judgment and discernment regarding media relations, which is valuable in this position. The Director of Public Relations and Marketing reports to the Vice President of Institutional Advancement, who relies on the knowledge of the person doing this job through his/her connections to various media outlets, marketing strategies, public relations venues, and tactics - all needed to promote the image of the campus, its students, staff, faculty, and brand. Several meetings are needed to keep open lines of communications and the flow of ideas and strategies fluid, productive, and economically feasible. ESSENTIAL JOB FUNCTIONS (including, but not limited to): •Write, edit and develop contents for the Alumni and campus magazine. •Write, edit and generate contents for the college’s website. •Promote the college’s brand, mission, images and constituents through media relations, public relations and marketing venues. •Provide contents for the campus social media outlets, including Flicker, Twitter, Facebook, Tumbler and Word press •Produce electronic campus news letter. •Serve as event support for campus-wide events, including lectures, fundraisers, etc. •Provide other duties as assigned. PERFORMANCE CHARACTERISTICS/COMPETENCIES: •Computer skills with a keen knowledge of coding, website editing and writing, programming and photo selections. •A keen knowledge of the Associated Press Style Book and journalistic style writing. •An understanding of data analysis and how it can be used to buttress the campus’ image and mission. •An open heart for listening, deciphering and determining what type of stories to write, edit, and include on the campus’ website, its publications, and advertising mediums. •A strong rapport with local, national, and web-based media personalities. •An appeal for social programs and activities that impact the lives of students. •An ability to supervise media production. •An capacity for maintaining a budget, comprised of advertising and print production REQUIRED QUALIFICATIONS: At least 5 years experience in the field of journalism, public relations, marketing, social media management and web contents management; Bachelor’s degree in English, Communications, Journalism, or Broadcasting; Master’s degree (in aforementioned areas) or liberal arts/literary services; Advanced education with several examples of published writing via print, web base, scripts for television, radio, film, or video. HOW TO APPLY: Review of applications will begin immediately and the position will remain open until filled. Interested applicants should submit a letter of application, resume, copies of transcripts and three letters of professional recommendations to: Email subject line should include the full name of the position for which you are applying and documents should be in Word format. You may also mail your information to: Philander Smith College Attn: Office of Human Resources 900 Daisy Bates Drive Little Rock, AR 72202 Philander Smith College is an equal opportunity employer and does not discriminate against applicants or employees based on age, race, sex, national origin, ethnicity, veteran status or religion. Philander Smith College is a smoke-free and drug-free work environment. Philander Smith College participates in E-Verify. ABOUT PHILANDER SMITH COLLEGE Philander Smith College is a private, historically Black, four-year liberal arts institution nestled near the progressive epicenter of downtown Little Rock which encompasses the thriving cultural and business River Market District and the William J. Clinton Presidential Center. Affiliated with the General Board of Higher Education and Ministry of the United Methodist Church, the college holds the distinction as the only United Negro College Fund (UNCF) member institution in the state of Arkansas. Philander Smith College is accredited by the North Central Association of Colleges and Schools, National Council for the Accreditation of Teacher Education, Association for Collegiate and Business Schools and Programs, and the Council on Social Work Education and currently offers four degrees: the Bachelor of Arts, Bachelor of Science, Bachelor of Business Administration, and the Bachelor of Social Work. Philander Smith College has as its mission “to graduate academically accomplished students, grounded as advocates for social justice, determined to change the world for the better”. Our mission statement specifically calls for the College to prepare its graduates for more than a lucrative career, but for a sense of calling to better their communities.