Digital Account Executive

Company: KTHV-TV

Updated: 3/7/2014

Description:

THV 11, the Gannett-owned CBS affiliate in Little Rock, Arkansas, is seeking a Digital Account Executive. The ideal candidate will be energetic and strategic as they champion THV 11, thv11.com and the top Digital Marketing Services suite in Arkansas. Execution of a customer-focused sales process, building new customer relationships, and growing existing customer relationships will be crucial. Roles and Responsibilities: •Responsible for developing new digital customers through cold calling and solution-based selling; as well as, the retention and growth of current client partnerships. •Accountable for individual digital revenue performance; in addition to working strategically with other station sales executives. •A top priority of the position includes delivery of digital sales goals for Gannett’s Digital Marketing Services suite. •Create partnership opportunities for local businesses to utilize the strength of thv11.com and its mobile/tablet assets. •Proficient in creating innovative multimedia recommendations that offer consumer engagement and interaction with the client message. •Network nationally, regionally and locally to keep apprised of emerging digital trends, rates and product solutions. Qualifications/Requirements: •Minimum of 2 years sales experience, Bachelor’s Degree, and Google Adwords Certified preferred. •Product knowledge should include: Targeted Display, Social Media Marketing, SEO & SEM, and Pay-Per-Click. •Must have advanced PC skills including Microsoft Office. •Strong attention to detail, ability to multi-task and follow-through projects to completion. •Exceptional presenter and communicator with internal and external partners. Qualified candidates may apply online at www.thv11.com