ArkansasBusiness.com is committed to safeguarding your privacy online. Please read the following statement to understand how your personal information will be treated as you make full use of the ArkansasBusiness.com website and services. The ArkansasBusiness.com website is owned and operated by Arkansas Business Limited Partnership.
Our primary goal in collecting user information is to enhance your experience on our website and the web. We use aggregated information to develop content targeted to users' interests and to better the website user experience. ArkansasBusiness.com is committed to your privacy and other than as provided herein or after receiving your specific consent, ArkansasBusiness.com will not share any personal information with any third party at any time, unless required by law.
Please be aware that ArkansasBusiness.com sponsors, advertisers and partners or affiliates with co-branded modules or sections on ArkansasBusiness.com may collect personally identifiable information about you while on our website. The information practices of those parties are not covered by this privacy statement. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies only to information collected by us.
Gathering of Information
ArkansasBusiness.com does not collect personally identifying information about any individual ArkansasBusiness.com website user except when knowingly provided by such individual. For example, we may ask you for information, such as your email address, title and industry when you register to become a member of ArkansasBusiness.com. You may also provide information to ArkansasBusiness.com in other contexts, including, for example, in order to register for the ArkansasBusiness.com enewsletters or to nominate yourself or other individual. In the event you order something from the ArkansasBusiness.com store, we may request additional personal information, such as your address, telephone number and credit card information, in order to complete the purchase. Users always have the option not to provide the information we request. If you choose not to provide the information we request, you can still visit most of the ArkansasBusiness.com website, but you may be unable to access certain options and services. When you register or become a member of ArkansasBusiness.com or provide information to ArkansasBusiness.com in any other manner, you agree to provide only true, accurate, current and complete information.
Business partners of ArkansasBusiness.com, vendors providing hosting and other services for ArkansasBusiness.com, third party analytics providers, as well as advertisers who contract directly with a third-party service to serve their advertisements on our website may set their own unique cookies through your browser. We do not have access to these cookies or any information that they may contain.
ArkansasBusiness.com web and ad servers log information about a site user's IP address, browser type and the current URL the user is requesting. This information is always provided by each and every user's browser. These log files are stored in a secure location and used --in an aggregated, anonymous manner--in our internal analysis of traffic patterns within our website. This information is automatically logged by most websites.
Use of Information
Our primary goal in collecting user information is to enhance your experience on our website.
To Target Content and Advertising
To develop and provide content and advertising to you that are targeted to your interests, we use the analytics collected by the systems described above to determine which areas of our website you prefer based upon the frequency of your visits and engagement with those areas. We may make reasonable assumptions based on your browser provided data to target relevant content and advertising to you on our site and elsewhere where we may be acting as a 3rd party. We may also make reasonable geographic and demographic assumptions based on your presented IP address to target relevant content and advertising.
To Provide Interactive Communications From ArkansasBusiness.com
To enhance your experience we may provide you with interactive communications, such as our electronic newsletters, to the email address that you provide to us. Such interactive communications are provided only to those users who have expressly provided us with their permission to receive them as part of their user profile.
From time to time we may provide emails highlighting new features, promotions or contests on the website to those users who have expressly provided us with their permission to send such communications as part of their user profile.
Control of Your Information
Registered users may change the information stored in their subscriber profile such as email address, zip code, country, title and industry, and they may elect to stop receiving newsletters or marketing material from ArkansasBusiness.com. Users may choose to stop receiving such communications at any time by visiting the website and logging into their profile.
You may also request to delete your personal account if you wish to do so. Please email us at the contact information included below. We will respond to your request within 30 business days.
Sharing of Information
When you are on an area of ArkansasBusiness.com and are asked for personal information, you are sharing that information with ArkansasBusiness.com as well as business partners and vendors providing hosting and other services for ArkansasBusiness.com.
We use third parties to provide credit card processing, email service providers and hosting services on our site. When you sign up for such services, we will share your personally identifiable information as necessary for the third party to provide that service. These third parties are prohibited from using your personally identifiable information for any other purpose. If you do not want your information to be shared, you can choose not to allow the transfer of your information by not using that particular service.
In addition, if you provide any personally identifiable information via an advertiser promotion, please be aware you are directly providing your personally identifiable information to that advertiser.
From time-to-time we may provide you the opportunity to participate in surveys on our site. If you participate, we will request certain personally identifiable information from you, such as your name and email. Participation in these surveys is completely voluntary and you therefore have a choice whether or not to disclose this information. We use this personally identifiable information to for internal purposes only.
We may use a third party service provider to conduct these surveys or contests; that company will be prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.
We also have features that allow you to send an email to yourself and/or others about an item on our site. If you choose to use our email referral service, you will be required to provide the email address or addresses that will be used in the notification. Upon form submission an email will be generated to your recipient(s) inviting them to visit the URL you have recommended. We do not store this information other than for the sole purpose of sending this one-time email.
Aggregate, Anonymous Information With Advertisers
ArkansasBusiness.com derives the majority of its revenue from advertising and sharing information is essential to keeping our services affordable to users. In order to attract and retain advertisers we use the aggregated, anonymous information that we gather (as well as information from third-party market researchers) to describe our services to partners and to assist our advertisers and sponsors to better understand our audience. We do not disclose personally identifying information about our users to these parties.
As Necessary to Provide Services to You
We occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of newsletter mailings, processing transactions, or performing statistical analysis of our services. We will only provide those companies the information they need to deliver the service. In some instances these companies may collect information directly from you (such as for credit card processing for the purchase of investment newsletters). In these cases, you will be notified of the involvement of the external service provider. In all cases, these companies are subject to agreements that require them to maintain the confidentiality of your information and they are prohibited from using that information for any other purpose.
As Required By Law
ArkansasBusiness.com may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to conform to the edicts of the law or comply with a judicial proceeding, court order or legal process served on ArkansasBusiness.com or to protect and defend the rights or property of ArkansasBusiness.com.
Your information is stored on ArkansasBusiness.com's servers located in the United States. We use industry standard procedural and technical safeguards to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy, including encryption, "firewalls" and the Secure Sockets Layer (SSL). We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, "perfect security" does not exist on the Internet.
Privacy of Children
Kids under 13: Do not send any information about yourself to us--including information such as your name, address, or email address. We do not knowingly collect personally identifiable information from children under 13. In the event that we learn we have collected any personal information from a child under the age of 13 without verification of parental consent, we will delete that information from our database as quickly as possible.
How to Contact Us
If you have any questions regarding our privacy statement, please feel free to contact us by email. We read every message submitted and try to reply promptly to every one. Our mailing address is PO Box 3686, Little Rock, AR 72203 or (501) 372-1443.
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