http://www.arkansasbusiness.com/search.asp?author=jim+karrhThe latest columns from Jim Karrh, a marketing expert, who writes on marketing.Copyright 2009 Arkansas Business Limited Partnership. All rights reserved.http://www.arkansasbusiness.com/article.aspx?aid=118276.54928.130356http://www.arkansasbusiness.com/article.aspx?aid=118276.54928.130356There are three characteristics that tend to describe failing businesses. Mon, 2 Nov 2009 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=118136.54928.130216http://www.arkansasbusiness.com/article.aspx?aid=118136.54928.130216Don't fall into the belief that research and planning somehow dampen entrepreneurial spirit.Mon, 26 Oct 2009 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=117400.54928.129480http://www.arkansasbusiness.com/article.aspx?aid=117400.54928.129480Marketing is fundamentally concerned with influence ? how to sway people to your product, service or point of view. Two relatively obscure research articles show that a variable as basic as physical position (of people during a meeting, or of products on a shelf) plays a big role in influence.Mon, 21 Sep 2009 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=116858.54928.128938http://www.arkansasbusiness.com/article.aspx?aid=116858.54928.128938Even with all the necessary hatch-battening of late in the business world, most companies still need a regular stream of successful new product or service offerings to prosper over the long haul.Mon, 24 Aug 2009 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=116550.54928.128630http://www.arkansasbusiness.com/article.aspx?aid=116550.54928.128630Specific steps improve the likelihood of successful product launches.Mon, 10 Aug 2009 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=116047.54928.128127http://www.arkansasbusiness.com/article.aspx?aid=116047.54928.128127Practical advice on using social media for business purposes. Mon, 6 Jul 2009 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=114975.54928.127055http://www.arkansasbusiness.com/article.aspx?aid=114975.54928.127055Consumers? priorities, confidence and behavior have all been on a downhill roll since 2008. Mon, 25 May 2009 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=114328.54928.126408http://www.arkansasbusiness.com/article.aspx?aid=114328.54928.126408More tactics are offered for e-mail marketing.Mon, 27 Apr 2009 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=113867.54928.125947http://www.arkansasbusiness.com/article.aspx?aid=113867.54928.125947Have you gotten around to launching an e-mail campaign for your business? If so, have you been satisfied with the results?Mon, 6 Apr 2009 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=112460.54928.124540http://www.arkansasbusiness.com/article.aspx?aid=112460.54928.124540In an economy where seemingly no one is buying anything, you might feel downright cozy after reading this statistic: According to Advertising Age, the makers of the Snuggie blanket have sold more than 4 million units in less than four months.Mon, 16 Feb 2009 00:00:00 CST