http://www.arkansasbusiness.com/search.asp?author=jim+karrhThe latest columns from Jim Karrh, a marketing expert, who writes on marketing.Copyright 2008 Arkansas Business Limited Partnership. All rights reserved.http://www.arkansasbusiness.com/article.aspx?aid=106132.54928.118212http://www.arkansasbusiness.com/article.aspx?aid=106132.54928.118212Although the National Bureau of Economic Research ultimately decides whether we're in an official recession, those of us in business tend to believe a period of negative real economic growth has already begun. As with stormy weather, we can look to forecasts and guess as to the downturn's length and severity, but in the meantime, businesses simply have to deal with it.6/23/2008http://www.arkansasbusiness.com/article.aspx?aid=105201.54928.117281http://www.arkansasbusiness.com/article.aspx?aid=105201.54928.117281Lessons from college advertising apply to other intangibles and high-priced services.5/12/2008http://www.arkansasbusiness.com/article.aspx?aid=104148.54928.116228http://www.arkansasbusiness.com/article.aspx?aid=104148.54928.116228What are today's most powerful corporate leaders like – and how did they get to the top?3/31/2008http://www.arkansasbusiness.com/article.aspx?aid=102679.54928.114759http://www.arkansasbusiness.com/article.aspx?aid=102679.54928.114759A good marketing strategy doesn't require hundreds of books on the topic.1/28/2008http://www.arkansasbusiness.com/article.aspx?aid=100130.54928.112210http://www.arkansasbusiness.com/article.aspx?aid=100130.54928.112210Personal biases can hold businesses back and cloud the decision-making process.10/8/2007http://www.arkansasbusiness.com/article.aspx?aid=98929.54928.111009http://www.arkansasbusiness.com/article.aspx?aid=98929.54928.111009Customer-service employees need lessons in handing off without dropping the ball.7/30/2007http://www.arkansasbusiness.com/article.aspx?aid=98634.54928.110714http://www.arkansasbusiness.com/article.aspx?aid=98634.54928.110714One of my favorite Web spots, James Taranto’s “Best of the Web,” available from OpinionJournal.com, features a compilation called “Bottom Stories of the Day,” which highlights charmingly ridiculous headlines. 7/2/2007http://www.arkansasbusiness.com/article.aspx?aid=98493.54928.110573http://www.arkansasbusiness.com/article.aspx?aid=98493.54928.110573Who needed a 55-page report to know that Wal-Mart isn't perceived as upscale? 6/18/2007http://www.arkansasbusiness.com/article.aspx?aid=98216.54928.110296http://www.arkansasbusiness.com/article.aspx?aid=98216.54928.110296Thoughts on one of the biggest mistakes that organizations make with surveys and other market research tools.5/21/2007http://www.arkansasbusiness.com/article.aspx?aid=98158.54928.110238http://www.arkansasbusiness.com/article.aspx?aid=98158.54928.110238Thoughts on one of the biggest mistakes that organizations make with surveys and other market research tools.5/14/2007