Tagged: arkansas department of parks & tourism

UA Little Rock Selects Firm to Study Adding Football, Band

by Sarah Campbell-Miller 10/16/2017 12:15 pm

The University of Arkansas at Little Rock has selected Convention Sports & Leisure of Plano, Texas, to conduct feasibility study that will help the university determine whether it should add a football team and a marching band to its offerings.

Budget Plan Endangers Ads Luring Foreign Tourists to Arkansas

by Kyle Massey 10/9/2017 12:00 am

President Donald Trump’s best-known promise is to build a wall, but some Arkansas travel professionals fear that a side-effect of his zeal for border security could keep out the kind of foreigners America wants: free-spending tourists.

Joe David Rice Reflects on Being Arkansas' 'Accidental' Tourism Director

by Kyle Massey 10/9/2017 12:00 am

Joe David Rice, who is departing as the state’s longest-serving tourism chief, served five governors including Bill Clinton.

Jess Ardrey Takes Over Editor's Slot at Soiree (Movers & Shakers)

by Arkansas Business Staff 9/18/2017 12:00 am

Jess Ardrey has been named editor of Little Rock Soirée, the monthly magazine of philanthropy, society and culture published by Arkansas Business Publishing Group, which also publishes Arkansas Business.

Parks, Streams & Woods: 50 Years of Arkansas Tourism and the Ad Man Who Saw It All

by Kyle Massey 7/31/2017 12:00 am

Shelby Woods with his marketing agency, Cranford Johnson Robinson & Woods, became the state’s top tourism marketer, publishing the Arkansas Tour Guide for 50 years and helping rebrand Arkansas as a “Natural State” for visitors.

Branding Arkansas Came Naturally for CJRW

by Kyle Massey 7/31/2017 12:00 am

It’s emblazoned on everything from pencils to pillows, jigsaw puzzles to hot-air balloons. It’s stamped into Arkansas license plates and enshrined as the state’s official nickname.

Football At UALR — Who Pays? (Editorial)

by Arkansas Business Editors 7/17/2017 12:00 am

There’s a chance that school spirit will be lifted, student enrollment will increase and alumni and community members will be more engaged should the university start a football program, but it will almost certainly come at an increased cost to students.

Using Miles: CJRW Touts Tourism Ally

by Kyle Massey 6/26/2017 12:00 am

What was born in Florida, speaks 12 languages and has traveled nearly 2 million miles on business? That would be Miles Partnership, the digital firm promoting Arkansas tourism as a subcontractor to CJRW.

Tourism Pitch: Arkansas, You Run Deep in CJRW

by Kyle Massey 5/15/2017 12:00 am

CJRW has worked for Parks & Tourism for well over 40 years, and its pitch emphasized the home-field advantage.

CJRW Wins $15M Parks & Tourism Ad Contract

by Kyle Massey 5/4/2017 5:57 pm

Incumbent ad agency CJRW has held onto the state's richest marketing contract, a highly sought-after $15.2 million-a-year job promoting Arkansas Parks & Tourism. CJRW overcame competition from two other finalists, D&G Collaborative of Little Rock and New Orleans and Birdsall Voss & Associates of Milwaukee.

State to Hear Final Presentations from Potential Parks & Tourism Promoters

by Arkansas Business Staff 4/24/2017 12:00 am

Presentations to be made by the three final advertising firms vying for the state's parks and tourism account, which used to be open to the public, will be closed this time.

State Keeps Tight Lid on Tourism Finalists

by Arkansas Business Staff 4/17/2017 12:00 am

Did you see that announcement about the three finalists chosen for the state’s richest advertising contract — the $14 million-a-year pact for marketing the Arkansas Department of Parks & Tourism?

Plan to Change Procurement Rejected in House Committee

by Kyle Massey 3/29/2017 1:35 pm

An Arkansas panel defeated an effort to revise the state procurement proces, siding with engineers, architects and attorneys who testified that a bill to emphasize price in awarding state contracts was flawed and unnecessary

An Out-of-State Ad Firm for Arkansas Tourism? Unlikely, but Possible

by Kyle Massey 3/27/2017 12:00 am

Will the state of Arkansas award its biggest advertising contract to an out-of-state agency? Little Rock marketing pros think probably not, but the idea isn’t inconceivable.

Disputed Contracts Place Procurement in Spotlight

by Kyle Massey 3/13/2017 12:00 am

Disputes over recent state contracts have put Republican lawmakers at odds with the Republican governor, angered potential vendors and muddied understanding on what businesses can expect from the process of awarding state work.

13 Firms Make Bids for Arkansas' $14M Parks & Tourism Ad Business

by Kyle Massey 3/8/2017 3:24 pm

Longtime state tourism marketer CJRW is one of 13 advertising firms from several states competing for the state's largest ad contract, the $14 million-a-year pact for promoting the Arkansas Department of Parks & Tourism.

Arkansas’ Arcane Liquor Laws Slowly Loosen

by Jan Cottingham 3/6/2017 12:00 am

The controversy over the grocery wine bill illustrates the importance of convenience to the alcohol consumer, convenience is a quality-of-life issue, and quality-of-life issues are closely linked to tourism.

2 Firms Partner with Parks & Tourism to Increase Tourism Diversity

by Kyle Massey 3/3/2017 8:25 am

The Arkansas Department of Parks & Tourism has partnered with two Little Rock diversity marketing consulting firms — Culturally Connected Communications and Cinco Media Group — to focus on increasing diversity tourism in the state.

CJRW Lottery Strategy: Playing To Win Over Millennials

by Kyle Massey 2/27/2017 12:00 am

The day after CJRW signed a hotly contested $34.5 million advertising contract on Feb. 16, a team led by Gary Heathcott at CJRW was busy putting a new face to the Arkansas Scholarship Lottery.

State Seeks Pricing in New Bids for Tourism Ad Contract

by Kyle Massey 2/15/2017 4:52 pm

The state reopened the bidding process on its largest advertising contract Wednesday afternoon, seeking pricing information from ad agencies hoping to land a $14 million-a-year pact for marketing Arkansas tourism and the state parks system.

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