Tagged: arkansas department of parks & tourism

Using Miles: CJRW Touts Tourism Ally

by Kyle Massey 6/26/2017 12:00 am

What was born in Florida, speaks 12 languages and has traveled nearly 2 million miles on business? That would be Miles Partnership, the digital firm promoting Arkansas tourism as a subcontractor to CJRW.

Tourism Pitch: Arkansas, You Run Deep in CJRW

by Kyle Massey 5/15/2017 12:00 am

CJRW has worked for Parks & Tourism for well over 40 years, and its pitch emphasized the home-field advantage.

CJRW Wins $15M Parks & Tourism Ad Contract

by Kyle Massey 5/4/2017 5:57 pm

Incumbent ad agency CJRW has held onto the state's richest marketing contract, a highly sought-after $15.2 million-a-year job promoting Arkansas Parks & Tourism. CJRW overcame competition from two other finalists, D&G Collaborative of Little Rock and New Orleans and Birdsall Voss & Associates of Milwaukee.

State to Hear Final Presentations from Potential Parks & Tourism Promoters

by Arkansas Business Staff 4/24/2017 12:00 am

Presentations to be made by the three final advertising firms vying for the state's parks and tourism account, which used to be open to the public, will be closed this time.

State Keeps Tight Lid on Tourism Finalists

by Arkansas Business Staff 4/17/2017 12:00 am

Did you see that announcement about the three finalists chosen for the state’s richest advertising contract — the $14 million-a-year pact for marketing the Arkansas Department of Parks & Tourism?

Plan to Change Procurement Rejected in House Committee

by Kyle Massey 3/29/2017 1:35 pm

An Arkansas panel defeated an effort to revise the state procurement proces, siding with engineers, architects and attorneys who testified that a bill to emphasize price in awarding state contracts was flawed and unnecessary

An Out-of-State Ad Firm for Arkansas Tourism? Unlikely, but Possible

by Kyle Massey 3/27/2017 12:00 am

Will the state of Arkansas award its biggest advertising contract to an out-of-state agency? Little Rock marketing pros think probably not, but the idea isn’t inconceivable.

Disputed Contracts Place Procurement in Spotlight

by Kyle Massey 3/13/2017 12:00 am

Disputes over recent state contracts have put Republican lawmakers at odds with the Republican governor, angered potential vendors and muddied understanding on what businesses can expect from the process of awarding state work.

13 Firms Make Bids for Arkansas' $14M Parks & Tourism Ad Business

by Kyle Massey 3/8/2017 3:24 pm

Longtime state tourism marketer CJRW is one of 13 advertising firms from several states competing for the state's largest ad contract, the $14 million-a-year pact for promoting the Arkansas Department of Parks & Tourism.

Arkansas’ Arcane Liquor Laws Slowly Loosen

by Jan Cottingham 3/6/2017 12:00 am

The controversy over the grocery wine bill illustrates the importance of convenience to the alcohol consumer, convenience is a quality-of-life issue, and quality-of-life issues are closely linked to tourism.

2 Firms Partner with Parks & Tourism to Increase Tourism Diversity

by Kyle Massey 3/3/2017 8:25 am

The Arkansas Department of Parks & Tourism has partnered with two Little Rock diversity marketing consulting firms — Culturally Connected Communications and Cinco Media Group — to focus on increasing diversity tourism in the state.

CJRW Lottery Strategy: Playing To Win Over Millennials

by Kyle Massey 2/27/2017 12:00 am

The day after CJRW signed a hotly contested $34.5 million advertising contract on Feb. 16, a team led by Gary Heathcott at CJRW was busy putting a new face to the Arkansas Scholarship Lottery.

State Seeks Pricing in New Bids for Tourism Ad Contract

by Kyle Massey 2/15/2017 4:52 pm

The state reopened the bidding process on its largest advertising contract Wednesday afternoon, seeking pricing information from ad agencies hoping to land a $14 million-a-year pact for marketing Arkansas tourism and the state parks system.

State Cancels Bid Process for Tourism Advertising Contract

by Kyle Massey 2/10/2017 11:58 am

The State Office of Procurement canceled its bid solicitation for the state’s biggest advertising contract — the $14 million-a-year deal for marketing state tourism — just days before written responses from agencies were due.

Ghosts of Hillbilly Past Haunt Arkansas Tourism

by Kyle Massey 1/23/2017 12:00 am

The Department of Parks & Tourism is seeking a “fully integrated marketing communication vendor” to get the word out: See our state, visit our parks, patronize our businesses.

Aristotle Helps Smokies Rise From the Ashes

by Kyle Massey 1/9/2017 12:00 am

After fatal wildfires in the Great Smoky Mountains devastated Gatlinburg, Tennessee, in November, Aristotle Inc. of Little Rock found a way to help out.

Ad Agencies Ponder Lottery Numbers

by Arkansas Business Staff 12/12/2016 12:00 am

Scoring tabulations have left some puzzled Little Rock advertising professionals trying to get the Office of State Procurement’s math to add up.

Kimberly Williams Heads Drive To Promote Great River Road (Movers & Shakers)

by Arkansas Business Staff 10/17/2016 12:00 am

Kimberly Williams has been named director of Arkansas’ Great River Road for the Arkansas Department of Parks & Tourism.

Margaret Willis Joins CJRW (Movers & Shakers)

by Arkansas Business Staff 10/17/2016 12:00 am

Margaret Willis has been hired as media planner and buyer at CJRW’s Little Rock office. She will manage planning and buying of digital, print, outdoor, TV and radio media for the Arkansas Department of Parks & Tourism and Arkansas State Parks.

A Power Line to Nowhere (Julie Morton Commentary)

by Julie Morton 10/17/2016 12:00 am

Clean Line Partners has consistently exaggerated the benefits of its Plains & Eastern Clean Line transmission project to Arkansas.

Search