Tagged: arkansas department of parks & tourism

An Out-of-State Ad Firm for Arkansas Tourism? Unlikely, but Possible

by Kyle Massey 3/27/2017 12:00 am

Will the state of Arkansas award its biggest advertising contract to an out-of-state agency? Little Rock marketing pros think probably not, but the idea isn’t inconceivable.

Disputed Contracts Place Procurement in Spotlight

by Kyle Massey 3/13/2017 12:00 am

Disputes over recent state contracts have put Republican lawmakers at odds with the Republican governor, angered potential vendors and muddied understanding on what businesses can expect from the process of awarding state work.

13 Firms Make Bids for Arkansas' $14M Parks & Tourism Ad Business

by Kyle Massey 3/8/2017 3:24 pm

Longtime state tourism marketer CJRW is one of 13 advertising firms from several states competing for the state's largest ad contract, the $14 million-a-year pact for promoting the Arkansas Department of Parks & Tourism.

Arkansas’ Arcane Liquor Laws Slowly Loosen

by Jan Cottingham 3/6/2017 12:00 am

The controversy over the grocery wine bill illustrates the importance of convenience to the alcohol consumer, convenience is a quality-of-life issue, and quality-of-life issues are closely linked to tourism.

2 Firms Partner with Parks & Tourism to Increase Tourism Diversity

by Kyle Massey 3/3/2017 8:25 am

The Arkansas Department of Parks & Tourism has partnered with two Little Rock diversity marketing consulting firms — Culturally Connected Communications and Cinco Media Group — to focus on increasing diversity tourism in the state.

CJRW Lottery Strategy: Playing To Win Over Millennials

by Kyle Massey 2/27/2017 12:00 am

The day after CJRW signed a hotly contested $34.5 million advertising contract on Feb. 16, a team led by Gary Heathcott at CJRW was busy putting a new face to the Arkansas Scholarship Lottery.

State Seeks Pricing in New Bids for Tourism Ad Contract

by Kyle Massey 2/15/2017 4:52 pm

The state reopened the bidding process on its largest advertising contract Wednesday afternoon, seeking pricing information from ad agencies hoping to land a $14 million-a-year pact for marketing Arkansas tourism and the state parks system.

State Cancels Bid Process for Tourism Advertising Contract

by Kyle Massey 2/10/2017 11:58 am

The State Office of Procurement canceled its bid solicitation for the state’s biggest advertising contract — the $14 million-a-year deal for marketing state tourism — just days before written responses from agencies were due.

Ghosts of Hillbilly Past Haunt Arkansas Tourism

by Kyle Massey 1/23/2017 12:00 am

The Department of Parks & Tourism is seeking a “fully integrated marketing communication vendor” to get the word out: See our state, visit our parks, patronize our businesses.

Aristotle Helps Smokies Rise From the Ashes

by Kyle Massey 1/9/2017 12:00 am

After fatal wildfires in the Great Smoky Mountains devastated Gatlinburg, Tennessee, in November, Aristotle Inc. of Little Rock found a way to help out.

Ad Agencies Ponder Lottery Numbers

by Arkansas Business Staff 12/12/2016 12:00 am

Scoring tabulations have left some puzzled Little Rock advertising professionals trying to get the Office of State Procurement’s math to add up.

Kimberly Williams Heads Drive To Promote Great River Road (Movers & Shakers)

by Arkansas Business Staff 10/17/2016 12:00 am

Kimberly Williams has been named director of Arkansas’ Great River Road for the Arkansas Department of Parks & Tourism.

Margaret Willis Joins CJRW (Movers & Shakers)

by Arkansas Business Staff 10/17/2016 12:00 am

Margaret Willis has been hired as media planner and buyer at CJRW’s Little Rock office. She will manage planning and buying of digital, print, outdoor, TV and radio media for the Arkansas Department of Parks & Tourism and Arkansas State Parks.

A Power Line to Nowhere (Julie Morton Commentary)

by Julie Morton 10/17/2016 12:00 am

Clean Line Partners has consistently exaggerated the benefits of its Plains & Eastern Clean Line transmission project to Arkansas.

Arkansas Parks & Tourism Ad Work Up for Bids

by Arkansas Business Staff 10/3/2016 12:00 am

The state of Arkansas is looking for a single agency for its largest advertising contract, the nearly $15 million a year it spends to promote Arkansas Parks & Tourism.

Filmmaker Gary Jones Goes Back to Basics

by Kyle Massey 5/9/2016 12:00 am

Gary Jones, who was collecting lifetime achievement awards and plaudits as Arkansas’ dean of commercial filmmaking more than 15 years ago, has come full circle.

Arkansas Visitors Spent $7.2B on Travel in 2015

by Arkansas Business Staff 3/25/2016 10:58 am

In 2015, Arkansas hosted more than 28 million visitors who spent a total of $7.2 billion, according to data released by the state Department of Parks and Tourism.

Arkansas Business Power List 2016: Tourism

by Arkansas Business Staff 3/21/2016 12:00 am

A tourism resource to help navigate the leadership of the largest Arkansas companies or institutions.

Passport Program Turns Arkansas Residents Into Arkansas Travelers

by Heather Bennett 3/15/2016 12:00 am

Is your family ready to become Arkansas road warriors? Sounds fun, right? The Arkansas Historic Preservation Program (AHPP), an agency of the Department of Arkansas Heritage, is sponsoring a passport program to encourage travelers to visit the super cool Arkansas sites listed on the National Register of Historic Places.

Lean Times Leveling Off, But State’s Golf Industry Still Scrambling

by Marty Cook 3/14/2016 12:00 am

More than 10 years after the formation of the Natural State Golf Trail, the sport is struggling to regain its popularity, especially with a younger generation that seems more interested in smartphones than sand wedges.

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