Tagged: brian kratkiewicz

Digital Rises to Top in Media Use (Brian Kratkiewicz Commentary)

by Brian Kratkiewicz 1/13/2014 12:00 am

Research firm eMarketer reports that consumers now spend an average of five hours and 16 minutes each day with desktop and mobile digital media. That's an increase of nearly 17 percent over 2012.

Traditional and New Media: You Need Both (Brian Kratkiewicz Commentary)

by Brian Kratkiewicz 1/7/2013 12:00 am

Advertisers now spend the majority of their dollars with traditional media, where consumers spend the majority of their time. However, Internet ad spending and consumer use of online media through computers, mobile devices and tablets are growing faster than any other medium.