Tagged: cjrw

Gary Heathcott Responds to Arkansas Business Cover Story

by Lance Turner 11/14/2017 10:09 am

Gary Heathcott responds to Arkansas Business' cover story this week, which says that CJRW has removed Heathcott from the Arkansas Scholarship Lottery account.

CJRW Drops Gary Heathcott From Scholarship Lottery Work

by Kyle Massey 11/13/2017 12:00 am

Little Rock marketing agency CJRW has removed Gary Heathcott from the Arkansas Scholarship Lottery account, the agency says, less than three years after acquiring his services and his list of clients in a much-ballyhooed deal.

Turpen to Build Media Unit at Cranford Co.

by Kyle Massey 10/23/2017 11:30 am

Amy Frazier Turpen, who spent a decade at CJRW (formerly Cranford Johnson Robinson Woods) before becoming media director at rival Little Rock advertising agency Mangan Holcomb Partners in August 2016, is heading for another firm with Cranford in its name, Cranford Co.

As Hill Becomes CEO at Few, Ho Will Fill His Digital Shoes at CJRW

by Kyle Massey 8/22/2017 10:19 am

CJRW's director of digital services is departing to become CEO of the Few design and development agency, and GWL Advertising's digital account manager is shifting downtown to take his place.

Parks, Streams & Woods: 50 Years of Arkansas Tourism and the Ad Man Who Saw It All

by Kyle Massey 7/31/2017 12:00 am

Shelby Woods with his marketing agency, Cranford Johnson Robinson & Woods, became the state’s top tourism marketer, publishing the Arkansas Tour Guide for 50 years and helping rebrand Arkansas as a “Natural State” for visitors.

Branding Arkansas Came Naturally for CJRW

by Kyle Massey 7/31/2017 12:00 am

It’s emblazoned on everything from pencils to pillows, jigsaw puzzles to hot-air balloons. It’s stamped into Arkansas license plates and enshrined as the state’s official nickname.

Confessions of an Ad Man (Jim Johnson, Not Ogilvy)

by Kyle Massey 7/31/2017 12:00 am

At 82, Jim Johnson's mind is sharp, roaming through the decades he spent in advertising in Little Rock as one of the founders of Cranford Johnson Robinson Woods.

Hot Springs Accentuates The Offbeat to Its Marketing Allure

by Kyle Massey 7/10/2017 12:00 am

So what does an inventive and industrious tourism marketer do when he already has many of the state’s top attractions? In Hot Springs, one answer is coming up with weirder, stranger things.

Using Miles: CJRW Touts Tourism Ally

by Kyle Massey 6/26/2017 12:00 am

What was born in Florida, speaks 12 languages and has traveled nearly 2 million miles on business? That would be Miles Partnership, the digital firm promoting Arkansas tourism as a subcontractor to CJRW.

Facing Lawsuit, Procurement Chief Says There's No Appealing His Rulings in Protests

by Kyle Massey 6/12/2017 12:00 am

Arkansas Procurement Director Edward Armstrong's answer to being sued over a ruling that gave a fourth-place bidder a major state contract boils down to four words: His word is final. So far, the law seems to agree with him.

CJRW Offers 3 Top Tips on Saving Companies' Reputations

by Kyle Massey 6/5/2017 10:45 am

What keeps company chieftains up at night? Financial risks, of course, but also risks to their companies' reputations, Mark Raines told tourism marketing professionals last week at the Ron Robinson Theater in Little Rock.

Tourism Pitch: Arkansas, You Run Deep in CJRW

by Kyle Massey 5/15/2017 12:00 am

CJRW has worked for Parks & Tourism for well over 40 years, and its pitch emphasized the home-field advantage.

HIPPY Names Bellew New Development Director (Movers & Shakers)

by Arkansas Business Staff 5/8/2017 12:00 am

Matthew Bellew has been hired as director of development and outreach at Home Instruction for Parents of Preschool Youngsters in Little Rock.

CJRW Wins $15M Parks & Tourism Ad Contract

by Kyle Massey 5/4/2017 5:57 pm

Incumbent ad agency CJRW has held onto the state's richest marketing contract, a highly sought-after $15.2 million-a-year job promoting Arkansas Parks & Tourism. CJRW overcame competition from two other finalists, D&G Collaborative of Little Rock and New Orleans and Birdsall Voss & Associates of Milwaukee.

State to Hear Final Presentations from Potential Parks & Tourism Promoters

by Arkansas Business Staff 4/24/2017 12:00 am

Presentations to be made by the three final advertising firms vying for the state's parks and tourism account, which used to be open to the public, will be closed this time.

State Keeps Tight Lid on Tourism Finalists

by Arkansas Business Staff 4/17/2017 12:00 am

Did you see that announcement about the three finalists chosen for the state’s richest advertising contract — the $14 million-a-year pact for marketing the Arkansas Department of Parks & Tourism?

Plan to Change Procurement Rejected in House Committee

by Kyle Massey 3/29/2017 1:35 pm

An Arkansas panel defeated an effort to revise the state procurement proces, siding with engineers, architects and attorneys who testified that a bill to emphasize price in awarding state contracts was flawed and unnecessary

An Out-of-State Ad Firm for Arkansas Tourism? Unlikely, but Possible

by Kyle Massey 3/27/2017 12:00 am

Will the state of Arkansas award its biggest advertising contract to an out-of-state agency? Little Rock marketing pros think probably not, but the idea isn’t inconceivable.

Disputed Contracts Place Procurement in Spotlight

by Kyle Massey 3/13/2017 12:00 am

Disputes over recent state contracts have put Republican lawmakers at odds with the Republican governor, angered potential vendors and muddied understanding on what businesses can expect from the process of awarding state work.

Digital Strategy Leader Bryan Jones Clicks with Stone Ward

by Kyle Massey 3/13/2017 12:00 am

Bryan Jones was settled in self-employed awesomeness after more than a decade at Little Rock advertising agencies CJRW and Eric Rob & Isaac. Then Stone Ward gave him the summons he wanted.