Tagged: collective bias

Social Media Add Twist to Modern Marketing

by Marty Cook 3/16/2015 12:01 am

Marketing is still marketing, even if it looks a whole lot different in today’s social media world, according to Randy McLeod, a professor and director of the professional sales department at Harding University in Searcy.

Cameron Smith, Karen Fetzer Named Top Executives at Arkansas Business of the Year Awards

by Arkansas Business Staff 2/27/2015 5:14 am

Cameron Smith of Cameron Smith Associates of Rogers and Karen Fetzer of the Rotary Club of Little Rock won executive of the year awards at Thursday's 27th annual Arkansas Business of the Year Awards at the Statehouse Convention Center in Little Rock.

Bill Sussman Replaces Collective Bias Co-Founder John Andrews As CEO, President

by Chris Bahn 6/11/2013 4:05 pm

Bill Sussman has been named president and CEO of Collective Bias, the global social media marketing firm headquartered in Bentonville. Sussman replaces co-founder John Andrews, who has left the company after helping it secure $10.5 million in investment funding.

Collective Bias Uses Social Media to Turn Consumers into Marketers

by Chris Bahn 5/13/2013 12:00 am

Recently recognized by Forbes magazine “as one of America’s Most Promising Companies,” Collective Bias of Bentonville is becoming a popular tool for brands looking for influence with shoppers.

Collective Bias: One of Forbes' '5 Most Important New Companies'

by Lance Turner 4/3/2013 9:10 am

Collective Bias of Bentonville, which just secured more than $10 million in Series A investment funding and financing, is named among the "5 Most Important New Companies" by a Forbes online columnist.

Bentonville's Collective Bias Secures $10.5 Million In Funding

by Chris Bahn 4/2/2013 2:46 pm

Collective Bias, the shopper-oriented social marketing and advertising firm headquartered in Bentonville, has secured $10.5 million in funding.