Tagged: craig douglass

Everything, Everyone, Everywhere (Craig Douglass On Consumers)

by Craig Douglass 1/6/2014 12:00 am

“Predictions are difficult, especially when they are about the future!” So said Niels Bohr, 1922 winner of the Nobel Prize in physics. That particular witticism, however, does not deter the annual exercise of predicting outcomes for the year ahead. Here are a number of consumer-related trends gleaned from aggregated sources we may see play out in 2014.

Phil Herrington's Oklahoma City Golf Club Poised for Auction Block

by George Waldon 12/16/2013 12:00 am

The proposed auction of the Gaillardia Golf & Country Club next month is threatening to remove the last Arkansas ties to the Oklahoma City country club.

The Smoker Who Came in From the Cold (Craig Douglass On Consumers)

by Craig Douglass 12/2/2013 12:00 am

I'm not so sure about this. Consumers who smoke, some who don't and others who would like to quit are experimenting with new e-cigarettes. An ever-growing number of smokers, or former smokers, are just outright switching to the new electronic smoking device that delivers nicotine but emits no smoke, only vapor.

Kodak and the Writing on the Wall (Craig Douglass On Consumers)

by Craig Douglass 10/7/2013 12:00 am

Although Kodak developed digital technology and invested billions of dollars in digital imaging, its business model failed to recognize and transition the foundation of the company into a brand that could claim the creation of a whole new category of imaging.

Making the Lottery Arkansas' Own: Part 2 (Craig Douglass On Marketing)

by Craig Douglass 9/2/2013 12:00 am

“Only in Arkansas.” That's the theme of one of the state's larger banking enterprises headquartered in Searcy. The “only” theme also appears in marketing messages for two Arkansas Scholarship Lottery games, the Natural State Jackpot and Arkansas 50/50. Have you heard of or played these games?

Price Speaks a Language All Its Own (Craig Douglass On Consumers)

by Craig Douglass 2/4/2013 12:00 am

How much is it? At what point in a possible transaction do consumers ask this question or look at the product tag for the answer? Is it the first thing on their minds? Or perhaps it's simply a variable, an element in the mix of considerations weighing on whether or not a consumer decides to make a purchase. And what part does the promotion of price play in the give and take between buyers and sellers?