Tagged: cranford johnson robinson woods

10 Years After the War: Is the Arkansas Democrat-Gazette Really ‘The Best of Both'?

by Lance Turner 3/31/2014 12:00 am

On Oct. 19, 1991, the newly christened Arkansas Democrat-Gazette landed on doorsteps and in the newspaper boxes of the state's new media landscape. Having whipped its nemesis, the Democrat-Gazette pushed ahead, working to take in advertising dollars left homeless when the Gazette collapsed and selling the mantra, “The Best of Both.”

CJRW Sweeps State Addy Awards

by Luke Jones 3/3/2014 12:00 am

Little Rock's Cranford Johnson Robinson Woods received many of the top honors, including best in show, at this year's central Arkansas Addy awards.

CJRW Stakes Out New Space at Third & Main in Little Rock

by Arkansas Business Staff 2/27/2014 03:02 pm

Cranford Johnson Robinson Woods of Little Rock plans to move its downtown headquarters to the Fulk Building at the southwest intersection of Third and Main streets by late 2015.

CJRW Names Darin Gray as President

by Luke Jones 2/19/2014 09:33 am

Cranford Johnson Robinson Woods of Little Rock announces former Gray Matters LLC CEO Darin Gray as the new president of the firm.

Digital Rises to Top in Media Use (Brian Kratkiewicz Commentary)

by Brian Kratkiewicz 1/13/2014 12:00 am

Research firm eMarketer reports that consumers now spend an average of five hours and 16 minutes each day with desktop and mobile digital media. That's an increase of nearly 17 percent over 2012.

One-Man Studios Thrive Post-Recession

by Lance Turner 1/6/2014 12:00 am

Following the Great Recession, the decentralization of the state's film studio industry has resulted in smaller studios thriving. Surviving intact through the economic wildfire were studios led by one or two filmmakers who alone were capable of carrying out a shoot from concept to completion.

CJRW's Shelby Woods and Wayne Woods Inducted into AdFed Hall of Fame

by Luke Jones 10/22/2013 10:54 am

Cranford Johnson Robinson Woods of Little Rock says two of its top executives have been inducted into an American Advertising Federation hall of fame.

CJRW Loses Clinton Library, Foundation Account

by Jan Cottingham 9/4/2013 10:02 am

Cranford Johnson Robinson Woods confirmed Wednesday that it has lost what agency SVP Richard McKeown called a significant account, that of the William J. Clinton Presidential Center. Arkansas Business reported earlier this week that Jordan Johnson and Rebecca Tennille, who had represented the account while with CJRW, had left the agency.

CJRW Names Richard McKeown as Senior Vice President

by Luke Jones 7/29/2013 02:19 pm

Cranford Johnson Robinson Woods of Little Rock has named Richard McKeown as senior vice president and chief public relations officer.

Wayne, Shelby Woods Selected For American Advertising Federation Southwest Hall of Fame

by Arkansas Business Staff 7/25/2013 10:29 am

Shelby and Wayne Woods of Cranford Johnson Robinson Woods have been selected by the Tenth District of the American Advertising Federation (AAF) for the Southwest Advertising Hall of Fame's 2013 class.

Acxiom Ranked High on National Advertising Lists

by Arkansas Business Staff 5/13/2013 12:00 am

Acxiom Corp. has again ranked second on Advertising Age magazine's April 29 list of marketing-services agencies of all disciplines. The list ranks companies by U.S. revenue in 2012 — $678 million in Acxiom's case.

Mangan Holcomb Partners Tapped for $4.3M Health Connector Campaign

by Lance Turner 4/22/2013 05:03 pm

The state Insurance Department has announced its "anticipation to award" its $4.3 million Health Connector campaign to Mangan Holcomb Partners of Little Rock.

3 Agencies to Pitch $4.3M Health Connector Campaign Account

by Lance Turner 4/15/2013 09:42 am

The state Insurance Department has selected thee finalists to make presentations Wednesday for a $4.3 million outreach and education contract tied to the coming health insurance exchange.

Social Media Hype Is Dead (Rob Anderson Commentary)

by Rob Anderson 4/8/2013 12:00 am

Just as there was no shortage of gloating at the turn of this century on the part of the vocal few who thought the whole “Internet thing” was some sort of fad, a similar crowd seems to be eagerly awaiting the big social media crash of 2013.

How Crisis Communicators Rely on Social Media

by Chris Bahn 3/18/2013 12:00 am

Using a smartphone to gather information is becoming a necessity during storms. It's why Wal-Mart's Sam's Club division set up power stations at stores in the Northeast after Hurricane Sandy hit. It's why Entergy continues to tweak a social media plan it used during December's winter storm.

6 Spokesmen on Communicating During a Critical Crisis

by Arkansas Business Staff 3/18/2013 12:00 am

Troubled times can take on many forms — natural disasters, infidelity, mismanagement — but no matter the form, communication is key. Arkansas Business visited with professional communicators locally and nationally to find out what they think is critical in crisis:

CJRW Cleans Up at Addy Awards

by Kate Knable 3/4/2013 12:00 am

The Little Rock advertising agency Cranford Johnson Robinson Woods was the big winner at the 2013 Addy Awards last month, winning nearly half of the 152 awards handed out.

Traditional and New Media: You Need Both (Brian Kratkiewicz Commentary)

by Brian Kratkiewicz 1/7/2013 12:00 am

Advertisers now spend the majority of their dollars with traditional media, where consumers spend the majority of their time. However, Internet ad spending and consumer use of online media through computers, mobile devices and tablets are growing faster than any other medium.

Arkansas Online Checkbook Shows Ad Spending

by Kate Knable 1/7/2013 12:00 am

The benefits of Transparency.Arkansas.gov, a website described more thoroughly in the story on Page 10, include a handy search feature that permitted Outtakes to track down and add up Arkansas' recent spending on the advertising and marketing services of local ad agencies.

Arkansas Elecric Cooperative Companies Promote Maria Smedley (Movers & Shakers)

by Arkansas Business Staff 11/19/2012 12:00 am

Maria Smedley has been promoted to vice president of human resources at the Arkansas Electric Cooperative Corp. and Arkansas Electric Cooperatives Inc. in Little Rock.