Tagged: facebook

Ad Age: Acxiom Teams with Facebook in Ad Targeting Effort

by Lance Turner 2/22/2013 10:16 am

Acxiom Corp. of Little Rock, along with other data services firms, is teaming with social media giant Facebook on new ad targeting efforts to let brands market to users based on what they've bought in stores.

WSJ: Inside Wal-Mart's Black Friday Facebook Play

by Lance Turner 12/17/2012 11:25 am

The Wall Street Journal goes inside Wal-Mart's Black Friday experiment on Facebook, which is key to the social media giant's advertising future.

Of Disaster and the ‘Other Side’ (Editorial)

by Arkansas Business Editors 11/5/2012 12:00 am

When calamity befalls our brother and sister citizens, as it did last week in the form of Sandy, Americans tend to resist partisan impulses and pull together.