As Natalie Ghidotti begins a mission to attract women and minority applicants for more than 50 vacancies on the Little Rock police force, she won’t be using an image of a man covered in SWAT gear as her poster boy.
Incumbent ad agency CJRW has held onto the state's richest marketing contract, a highly sought-after $15.2 million-a-year job promoting Arkansas Parks & Tourism. CJRW overcame competition from two other finalists, D&G Collaborative of Little Rock and New Orleans and Birdsall Voss & Associates of Milwaukee.
Longtime state tourism marketer CJRW is one of 13 advertising firms from several states competing for the state's largest ad contract, the $14 million-a-year pact for promoting the Arkansas Department of Parks & Tourism.
A legislative subcommittee gave a thumbs-up to a five-year, $34.5 million advertising contract to CJRW to market the Arkansas Scholarship lottery. But first, lawmakers got a primer on the limitations they face in reviewing contracts.
After grilling Lottery Director Bishop Woosley and State Procurement Director Edward Armstrong for nearly an hour over the process that awarded a $34.5 million, five-year lottery advertising contract to CJRW, a legislative subcommittee votes not to approve the contract. Later, the full committee kicks the matter back to the subcommittee.
Ghidotti Communications of Little Rock lands new public relations work, including more assignments for McDonald's of Central Arkansas. It has also hired two new staff members, Nadine Morris and Candice Hickman.
The Office of State Procurement has rejected the second of two rival protests to the awarding of a five year, $34.5 million contract to Little Rock advertising agency CJRW to work for the Arkansas Scholarship Lottery.
The Office of State Procurement has rejected one of two rivals' protests to the choice of CJRW for a five-year, $34.5 million advertising and public relations contract with the Arkansas Scholarship Lottery.