Tagged: jim karrh

Marketers, Creatives and Frustration (Jim Karrh On Marketing)

by Jim Karrh 11/16/2015 12:00 am

The marketing/creative divide can appear whether the creatives are part of an in-house team, are hired guns in an agency or a hybrid. It can arise from a number of factors, including differences in educational paths, language, culture, motivation and compensation.

How to Be a Trusted Adviser (Jim Karrh On Marketing)

by Jim Karrh 10/12/2015 12:00 am

Is the role of “trusted adviser” becoming less possible? And how can you measure such an intangible psychological concept for yourself and your team?

Being Interesting to Buyers (Jim Karrh On Marketing)

by Jim Karrh 8/24/2015 12:00 am

The rules of customer engagement have changed dramatically in recent years: Your potential buyers know more — or at least believe that they know more — than ever.

Lessons From Amazon’s Prime Day (Jim Karrh On Marketing)

by Jim Karrh 7/27/2015 12:00 am

What can the rest of us businesspeople learn from the success Amazon had selling so much stuff in one day? I believe Amazon’s leadership made at least three good decisions when creating and planning its first Prime Day.

Where the Money Is (Jim Karrh On Marketing)

by Jim Karrh 6/22/2015 12:00 am

These days, many organizations are trying to get their arms around customer experience (sometimes abbreviated as CX). One of the issues that holds up some CX initiatives is simply getting the definition straight

What Everyone Should Know (Jim Karrh On Marketing)

by Jim Karrh 3/9/2015 12:00 am

What belongs in your organization’s “need to know” list?

Your More Perfect Pitch (Jim Karrh on Marketing)

by Jim Karrh 12/22/2014 12:00 am

It’s the end of the year — time to be strategic but also practical. What are the simple things that nearly anyone in your organization can do to help in hitting those growth numbers?

The Arkansas Sales Call (Jim Karrh on Marketing)

by Jim Karrh 11/10/2014 12:00 am

Several years ago, when I led marketing for an Arkansas brand and was working to expand its distribution into Japan, I learned that most potential buyers overseas had a rather limited perception of our state.

Don’t Mangle Your Message (Jim Karrh On Marketing)

by Jim Karrh 9/22/2014 12:00 am

The past several weeks have been filled with examples of organizations that somehow managed to lose control of their messages in the marketplace.

Buying From You (Jim Karrh On Marketing)

by Jim Karrh 8/25/2014 12:00 am

What is it like to buy from your company? I have been reminded of this seemingly simple question during the past few weeks while presenting to two groups on customer service, prepping conversations for a nationally dispersed sales force, and even re-examining my own outbound marketing tactics.

Better Words, Higher Prices (Jim Karrh On Marketing)

by Jim Karrh 7/21/2014 12:00 am

There’s no shortage of promotional language in today’s product marketing environment. We have all heard enough about “world-class,” “new and improved” and “killer,” have we not? The marketing world is filled with tired copycat words and phrases that fail to clearly differentiate one company or offering from others. The right words, however, can indeed help create significant and measurable value.

Winning on the Front Lines (Jim Karrh On Marketing)

by Jim Karrh 6/23/2014 12:00 am

Although social conversations are increasingly important to marketing organizations of all types, many companies have unfortunately lost sight of the impact of real-time customer interactions. It might be time to refocus on the front lines.

Down With Upspeak (Jim Karrh On Marketing)

by Jim Karrh 1/27/2014 12:00 am

Most of my current consulting is in the areas of messaging and customer conversations. I have a lot of exposure to professionals and their tactics for marketing, selling and networking. I see how easy it is to fall into sloppy patterns of speech and other communication forms, and I must confess that I’m not immune.

Giving, Receiving and Thanking (Jim Karrh On Marketing)

by Jim Karrh 12/16/2013 12:00 am

This time of year is probably our best opportunity to reflect on blessings, gifts and resolutions. There is now mounting evidence that gratitude on the job has very tangible benefits for those expressing thanks as well as those receiving it.

Marketing Advice For Millenials (Jim Karrh On Marketing)

by Jim Karrh 9/23/2013 12:00 am

Here are three areas where young adults can violate low expectations and market themselves effectively as young business people.

Generation Share (Jim Karrh On Marketing)

by Jim Karrh 8/26/2013 12:00 am

For more than a decade Ron Neif and Tom McBride, two faculty members at Beloit College, each autumn have created the Beloit College Mindset List, an unscientific but interesting look at the worldview of incoming college freshmen.

The One Comparison That Compels (Jim Karrh On Marketing)

by Jim Karrh 7/22/2013 12:00 am

Your customers and prospects make comparisons all the time. If you can affect those comparisons through your advertising, website, direct sales or other touch points, then you’ll likely be unusually effective.

Today the USP is NQE (Jim Karrh On Marketing)

by Jim Karrh 5/20/2013 12:00 am

Take a moment to revisit an icon of advertising history, Rosser Reeves, and how a traditional assumption about persuading consumers applies today.

Actually, You Are Cut Out for Sales (Jim Karrh On Marketing)

by Jim Karrh 2/25/2013 12:00 am

Here is some surprisingly good news about how you and your teams can prosper in a world where selling (both the direct and indirect kinds) is still crucial for marketplace success.

De-Comforting and Re-Comforting (Jim Karrh On Marketing)

by Jim Karrh 1/28/2013 12:00 am

Much of marketing and sales success comes down to a company’s ability to create the right type of discomfort — and then comfort — among customers and prospects.