Tagged: jim karrh

New Training Trends Engage Employees (Jim Karrh On Marketing)

by Jim Karrh 9/26/2016 12:00 am

An increasing number of organizations have dramatically changed their approach to training, making it far less about dispensing information and far more about engagement and skill development.

The Story Behind Storytelling for Business (Jim Karrh On Marketing)

by Jim Karrh 8/29/2016 12:00 am

We are all hearing more about the power of storytelling when it comes to marketing our products, services, ideas and even ourselves. Now, research at the neurochemical level is revealing how stories affect activity in our brains.

Keys to a Fast Professional Start (Jim Karrh On Marketing)

by Jim Karrh 7/11/2016 12:00 am

Here are three practices that should help graduate business students — and anyone who wants to get off to a fast start in his career — to stand out among the waves of millennial professionals.

Stephen Curry and Nike’s PowerPoint Blunder (Jim Karrh On Marketing)

by Jim Karrh 6/27/2016 12:00 am

A recent report from ESPN uncovered a real doozy. It is the amazing story of how the most powerful sports apparel company in the world, Nike, let the most electric player in the NBA, Stephen Curry, out of its grasp — and allowed Under Armour to pull off one of the most valuable marketing switcheroos in history.

IABC 'Summer Camp' Workshop Set for June 24

by Kyle Massey 6/13/2016 12:00 am

A campfire seems unlikely, but storytellers will gather round at this year’s Summer Camp Communications Workshop, sponsored by the Arkansas chapter of the International Association of Business Communicators.

Drawing Out the Power of the Pen (Jim Karrh On Marketing)

by Jim Karrh 5/30/2016 12:00 am

There's a bigger picture when it comes to pictures: New research shows that the mere act of writing things out, and drawing pictures of information you need to remember, will improve your memory. That should help you be more persuasive and effective.

Finding Your Marketplace Identity (Jim Karrh On Marketing)

by Jim Karrh 4/25/2016 12:00 am

The decisions involved in buying or selling the places where we live or work can be tightly wrapped in aspirations, hopes and anxiety.

Conversations That Cut the Medical Bill (Jim Karrh On Marketing)

by Jim Karrh 3/14/2016 12:00 am

Customer conversations — those interactions in real time, generally face to face — are ripe for improving engagement, service levels, loyalty and growth.

What the Changees Think (Jim Karrh On Marketing)

by Jim Karrh 2/8/2016 12:00 am

Although change initiatives are common and well-intentioned (and often necessary), the results are usually a letdown.

Buying, With and Without People (Jim Karrh On Marketing)

by Jim Karrh 12/14/2015 12:00 am

We human beings can be a strange lot when in our role as consumers. We tend to behave differently as buyers when other human beings are involved in the process of selling to us.

Marketers, Creatives and Frustration (Jim Karrh On Marketing)

by Jim Karrh 11/16/2015 12:00 am

The marketing/creative divide can appear whether the creatives are part of an in-house team, are hired guns in an agency or a hybrid. It can arise from a number of factors, including differences in educational paths, language, culture, motivation and compensation.

How to Be a Trusted Adviser (Jim Karrh On Marketing)

by Jim Karrh 10/12/2015 12:00 am

Is the role of “trusted adviser” becoming less possible? And how can you measure such an intangible psychological concept for yourself and your team?

Being Interesting to Buyers (Jim Karrh On Marketing)

by Jim Karrh 8/24/2015 12:00 am

The rules of customer engagement have changed dramatically in recent years: Your potential buyers know more — or at least believe that they know more — than ever.

Lessons From Amazon’s Prime Day (Jim Karrh On Marketing)

by Jim Karrh 7/27/2015 12:00 am

What can the rest of us businesspeople learn from the success Amazon had selling so much stuff in one day? I believe Amazon’s leadership made at least three good decisions when creating and planning its first Prime Day.

Where the Money Is (Jim Karrh On Marketing)

by Jim Karrh 6/22/2015 12:00 am

These days, many organizations are trying to get their arms around customer experience (sometimes abbreviated as CX). One of the issues that holds up some CX initiatives is simply getting the definition straight

What Everyone Should Know (Jim Karrh On Marketing)

by Jim Karrh 3/9/2015 12:00 am

What belongs in your organization’s “need to know” list?

Your More Perfect Pitch (Jim Karrh on Marketing)

by Jim Karrh 12/22/2014 12:00 am

It’s the end of the year — time to be strategic but also practical. What are the simple things that nearly anyone in your organization can do to help in hitting those growth numbers?

The Arkansas Sales Call (Jim Karrh on Marketing)

by Jim Karrh 11/10/2014 12:00 am

Several years ago, when I led marketing for an Arkansas brand and was working to expand its distribution into Japan, I learned that most potential buyers overseas had a rather limited perception of our state.

Don’t Mangle Your Message (Jim Karrh On Marketing)

by Jim Karrh 9/22/2014 12:00 am

The past several weeks have been filled with examples of organizations that somehow managed to lose control of their messages in the marketplace.

Buying From You (Jim Karrh On Marketing)

by Jim Karrh 8/25/2014 12:00 am

What is it like to buy from your company? I have been reminded of this seemingly simple question during the past few weeks while presenting to two groups on customer service, prepping conversations for a nationally dispersed sales force, and even re-examining my own outbound marketing tactics.


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