Tagged: nielsen

NBC Lures Viewers with Music and Football

by Associated Press 12/11/2013 3:30 pm

Singing and hard-hitting football is the formula for success for NBC, at least for one week. The network's success with its live remake of "The Sound of Music" starring Carrie Underwood, which drew more than 18 million viewers last week.

Households Without Television Grow in Numbers

by Kate Knable 4/15/2013 12:00 am

In 2007, the number of zero-TV homes was slightly more than 2 million. Now there are more than 5 million homes that don’t receive television shows through a cable or satellite provider or with an antenna, according to a Nielsen report issued last month.

Nielsen to Buy Arbitron for About $1.26 Billion

by Associated Press 12/18/2012 7:36 am

Nielsen is buying Arbitron for about $1.26 billion. The radio audience ratings company will give Nielsen a clearer picture of unmeasured areas of media consumption like streaming audio.