Tagged: gasoline prices

Cost Leadership and Gasoline Prices (Craig Douglass On Marketing)

by Craig Douglass 7/1/2013 12:00 am

The frugal consumer always likes the best deal. Looking for leadership in the low-cost category, consumers are willing to be loyal to a brand if the price is right, and right consistently. That’s why marketers who adopt “cost leadership” as their primary strategy consider price not as a tactic, but as a day-in and day-out mission.