Tagged: gasoline prices

'A Good Graphic' (Gwen Moritz Editor's Note)

by Gwen Moritz 5/30/2016 12:00 am

A couple of weeks ago, I opined in this space that our Legislature should just raise the blankety-blank fuel tax to pay for the highway construction and maintenance that Arkansans need and want. Last week, I ranted about the use and misuse of data, including by “the media” (my favorite monolith). This week, thanks to our friends on the editorial page at the Arkansas Democrat-Gazette, I’m going to pull both of those topics together.

Cost Leadership and Gasoline Prices (Craig Douglass On Marketing)

by Craig Douglass 7/1/2013 12:00 am

The frugal consumer always likes the best deal. Looking for leadership in the low-cost category, consumers are willing to be loyal to a brand if the price is right, and right consistently. That’s why marketers who adopt “cost leadership” as their primary strategy consider price not as a tactic, but as a day-in and day-out mission.