As expected, most Fayetteville tickets to Arkansas Razorback football games are going up in price, but ticket prices for the Hogs' one Little Rock game per year are going down, the University of Arkansas announced Tuesday.
Ticket prices were expected to increase when the UA announced last week plans to expand and renovate Donald W. Reynolds Razorback Stadium in Fayetteville by adding luxury seating in the north end zone and a second video scoreboard in the south end zone.
The plan is expected to cost about $160 million.
Arkansas Athletic Director Jeff Long announced the price changes in an open letter posted to the Razorbacks website.
In the letter, Long said the ticket price increases are necessary to meet the "growing costs associated with meeting our commitment to our more than 460 student-athletes, competing in the Southeastern Conference, continuing to enhance our facilities, increasing expenses related to the maintenance and upkeep of facilities, rising scholarship costs in conjunction with providing cost of attendance and escalating expenses of feeding and fueling our student-athletes."
The ticket increase marks the first since 2010 for bench seating in the lower bowl at Razorback Stadium and the first for most club seating since the stadium expansion in 2001. UA season tickets for football will remain in the lower tier of SEC schools, Long said.
Season ticket prices for most lower bowl bench seats will increase from $300 in 2015 to $360 for the 2016 season. Student tickets will not go up, and some upper deck tickets will see a price decrease.
Tickets to Razorbacks games at War Memorial Stadium in Little Rock will be reduced from $55 to $45, with end zone seats marked down to $35. The Hogs will play Alcorn State in Little Rock on Oct. 1.
The Hogs' 2016 Fayetteville schedule is considered one of the best in years and includes games against Louisiana Tech on Sept. 3 and Texas State on Sept. 17, followed by Southeastern Conference games against Alabama on Oct. 8, Ole Miss on Oct. 15, Florida on Nov. 5 and LSU on Nov. 12.
|Section||2015 Price||2016 Price||Percent Change|
|South Outdoor Club||$600||$850||41.60%|
|South Indoor Club||$600||$800||33.33%|
|East Indoor Club (center)||$900||$1,100||22.22%|
|East Indoor Club||$900||$1,000||11.11%|
|East Outdoor Club||$750||$750||0%|
|RRS 500 Stadium||$300||$250||-16.66%|
|WMS End Zone||$55||$35||-36.36%|
From Long's open letter to Razorback fans:
"Our new ticket pricing structure did not simply increase across all of our seats. We evaluated the demand and history of increases before considering any potential price alterations. It is important to note that this will mark the first time since 2010 that bench seating season tickets in the lower bowl have seen an (per game) increase. Since the stadium renovation and expansion in 2001, there has NOT been an increase in per game cost of East Indoor Club, East Outdoor Club, and South Indoor Club and only one increase in the South Outdoor Club. Again, it is important to mention that even with these adjustments, our standard ticket prices remain below the SEC average and lower than other peer programs throughout our region."