Kirby & Co., the longtime Hot Springs marketing and communications firm, has a hot new name: 61° Celsius.
The new brand is derived from the natural temperature of the thermal springs that also gave Hot Springs its name, according to Stephanie Alderdice, the firm’s owner and creative director.
"Hot Springs' thermal waters have been considered a source of refreshment and energy since the first explorers passed through the Valley of Vapors," she said in a news release. "We believe that ideas spring forth when working with our clients to find interesting ways to highlight the value their businesses and organizations bring to Hot Springs and communities throughout Arkansas."
The firm also has a new creative partnership with Neal Moore, a 30-year advertising veteran who was a founding partner and creative director of The Communications Group in Little Rock. He will work with the agency's public relations projects and contribute to management and creative products. Moore is also a professional voice actor and the author of a weekly column in the Maumelle Monitor.
Alderdice, who joined the firm in 2014, acquired Kirby & Co. last year from founder Kirby Williams, who had owned it since its inception in 1988. Williams left the firm to become chief marketing and retail bank officer at Stone Bank last year.
61° Celsius will continue to serve clients like Visit Hot Springs, the Greater Hot Springs Chamber of Commerce and Stone Bank. The firm offers a wide range of services, including traditional and digital advertising and marketing, social media management, website development, media strategy and placement and public relations.