P. Allen Smith Partners With Ralston Family Farms to Promote Their Rice Products


P. Allen Smith Partners With Ralston Family Farms to Promote Their Rice Products
P. Allen Smith (Hortus LTD)

Author and television host P. Allen Smith announced last week a partnership with Ralston Family Farms in the marketing and distribution of rice blends grown in Arkansas.

Gov. Asa Hutchinson and Wes Ward, Arkansas secretary of agriculture, attended the announcement.

"From the beginning, the Ralstons' authenticity and dedication made me want to roll up my sleeves and work with them to debut and promote Ralston Family Farms' artisanal, single-batch rice," Smith said in a news release. "They've put thoughtful care and attention into growing, harvesting and milling their product, and the farm's placement near the Arkansas River allows them to work in environmentally friendly ways during the growing season."

The Ralston Family touts 10 generations of farming as its heritage. Its milled rice is sold across the state and nationally through Ben E. Keith, Walmart Inc., Blue Apron and other retailers.

"We are so proud to partner with P. Allen Smith and leverage his knowledge and expertise in marketing and product promotion," Robin Ralston, co-owner of Ralston Family Farms, said in the release. "His respected lifestyle brand reaches millions of households across multiple channels, and we look forward to our continued collaboration with the entire P. Allen Smith team."