Arkansas Business

Fintech company Bridge Purchasing Solutions Inc. of Rogers announced Monday that it has partnered with Metova, a technology company with offices in Fayetteville, Conway and Franklin, Tennessee, to build and develop a digital payment platform for employers, nonprofits and health care payers.

By allowing companies to manage purchases through directed spend benefits, Bridge said it will eliminate the waste and inefficiencies that plague business-to-business relationships.

The Bridge platform allows each user to create an account online, choose a pre-existing product (like Bridge Safety or Bridge Vision) and send authorized cash codes to anyone with an email address or mobile phone in under five minutes. Recipients can then use their cash code to purchase products and services at thousands of participating locations in the U.S.

The company said its platform eliminates the need for contact forms, phone calls and manual processes, allowing the user to manage all company spending initiatives online — from vision care to safety equipment to holiday gift cards and incentives.

Bridge is planning to launch its platform this month.