Texarkana Gazette Latest to Go Digital With iPads


Texarkana Gazette Latest to Go Digital With iPads
James Bright, general manager of Wehco's Texarkana Gazette, will see his newspaper converted to a digital replica like many of the company's other properties. (Anita Peek)

Wehco Media boss Walter Hussman Jr. is bringing his 21st century digital revolution to his grandfather C.E. Palmer’s first paper, the Texarkana Gazette.

Hussman converted home delivery of his flagship Arkansas Democrat-Gazette to a digital replica edition starting in 2018, offering cost-free iPads to subscribers who keep up their $34-a-month subscriptions. He followed suit with the El Dorado News-Times and the Northwest Arkansas Democrat-Gazette earlier this year, then bought the Pine Bluff Commercial and is converting it by including Commercial-branded pages in the Democrat-Gazette’s digital edition on weekdays and its statewide Sunday print edition.

Wehco announced the Gazette’s transition on Sept. 5, and Hussman said daily print distribution will disappear by the end of the year. He added that the traditional daily newspaper, delivered daily to thousands of subscribers and financed largely through advertising, is “not going to work anywhere” nowadays. “Too much advertising is gone. It was down 75% in 2017 from its peak in 2006, and it’s not coming back. Google and Facebook have created a better mousetrap.”