Tips for Assessing Your Event Production Needs

Tips for Assessing Your Event Production Needs

After a year of virtual meeting rooms and being apart from others because of the COVID-19 pandemic, the world is slowly returning to a sense of normalcy.

Now that more in-person events are occurring across the country, it is important to plan ahead, whether hosting a business meeting of a few hundred people at a specific venue, or a birthday party for 25 in a backyard.

Jonathan Chandler, chief operations officer for CWP Productions in Little Rock, shared these important tips to consider when searching for the right resources to produce an event.

Quality Matters

Chandler said it is important for clients to find a production resource that can be trusted to truly evaluate event needs, desires and budget. Consider referrals from others who have partnered with successful event producers and find a partner who cares about the event as much as you do.

Go High-Tech

Technology has become such a part of day-to-day life that people have come to expect innovation at events. Finding a partner willing to grow and innovate to be ahead of the market is crucial when hiring for your next event. Chandler said it’s important to push for continued development and look for areas of improvement after each event.

Consider Hybrid Solutions

During the COVID-19 pandemic, many companies turned to virtual events to minimize the risk of contracting the virus. With restrictions beginning to be lifted across the country, in-person happenings are becoming more of a reality in the post-COVID world.

Chandler believes that thanks to the pandemic there will always be a virtual element to events, as with speakers, for example.

“[Being hybrid] is a force multiplier because … you get an incredibly strong perspective from somewhere completely different without having to fly the person in or pay for hotels or lodging,” Chandler said. “It’s a really beautiful thing to be able to connect people, regardless of where they live.”

Never Assume

One thing to avoid is assuming that the highest bid or contract always represents work of the highest quality.

Chandler recommends not only reviewing a range of quotes, but stopping to talk about what’s included in the pricing. Companies that want to charge additional money to have a conversation about their pricing model are “a major red flag,” Chandler said.

CWP Productions | 4209 S Shackleford Road Suite C, Little Rock, AR 72204 | (501) 772-6463 |