UA Little Rock Touts Online Platform for NIL Opportunities

UA Little Rock Touts Online Platform for NIL Opportunities

University of Arkansas at Little Rock Athletics announced Wednesday that Trojan student-athletes can now use the NOCAP Sports athlete marketing platform to earn money from their name, image and likeness (NIL).

The announcement comes after the NCAA dropped restrictions earlier this year against student-athletes profiting from local and national sponsorships.

Through NOCAP Sports, UA Little Rock student-athletes will have access to brands and companies looking to sign collegiate influencers, many of whom have already begun to leverage free social media sites — mainly TikTok and Instagram — to make money.

NOCAP also automates the monitoring of NCAA and university compliance rules for both the student-athletes and their sponsors, according to the university.

"This is an exciting time for all in college athletics, and we want to ensure that Little Rock student-athletes are able to capitalize in the most effective way possible," Director of Athletics George Lee said in a news release. "Our partnership with NOCAP will enable our student-athletes to maximize their name, image, and likeness opportunities, while also gaining the best branding and financial literacy education." 

UA Little Rock is the latest attempting to guide student-athletes in the new NIL process. 

The University of Arkansas at Fayetteville hired former track and field standout Terry Prentice as the university’s senior associate athletics director for athlete brand development. It also created a webpage called Flagship that lists the rules and regulations of NIL and the student-athletes’ requirements for reporting any signed contracts.

The UA College of Business and the university's Office of Innovation & Entrepreneurship are also helping student-athletes maximize their earnings potential and learn about the business world they are now entering.  

Arkansas State University in Jonesboro also has a webpage, called Red Wolves Ventures, dedicated to NIL. Red Wolves spokesman Jerry Scott told Arkansas Business earlier this month that NIL would be supervised by Josh Daume, the senior athletics director for compliance, but that the university may eventually create a specialized position.

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