Walton Heirs, RZC Investments Invest in Eddyline Kayaks


Walton Heirs, RZC Investments Invest in Eddyline Kayaks
Eddyline Kayaks logo (Eddyline Kayaks)

Walmart heirs Steuart Walton and Tom Walton have invested an undisclosed amount in Eddyline Kayaks of Burlington, Washington, the company announced on Thursday.

Eddyline makes lightweight touring and recreational kayaks. The Waltons made the investment through RZC Investments of Bentonville.

The deal will help the manufacturer increase production, and at a time when the pandemic has caused a surge in the outdoor recreation market, Eddyline President Scott Holley said in a news release. He also said his company plans to establish a physical presence in northwest Arkansas to support the distribution needs of its existing and future dealer partners.

In addition, as part of the deal, RZC Vice President Don Huffner will join Holley and Eddyline’s long-term managers Todd Keane and Janet Sutton on Eddyline’s board.

This is RZC’s first investment in the paddlesport market, according to the release. However, the Waltons are outdoor conservation and recreation enthusiasts who have made several other similar investments.

“As a 50-year-old company, Eddyline was looking for a partner with a long-term orientation and a commitment to outdoor recreation, and we found that in RZC,” Holley said in the release.

Huffner said, “Paddlesport participation is growing as consumers look for healthy ways to access outdoor recreation, and Eddyline is uniquely positioned in the market to service that need well into the future.”