Simmons Bank of Pine Bluff on Tuesday announced that Elizabeth Machen has been promoted to executive vice president, marketing and communications.
Machen leads brand and marketing strategy, corporate sponsorships and customer communication initiatives across the bank's six-state footprint. She also oversees marketing strategy and implementation for nearly all major projects at the bank. That includes the growth of Simmons' brand through naming rights and sponsorships, the bank said in a news release.
Machen, a University of Arkansas graduate, joined Simmons in 2014. In 2021, she was recognized as one of Soirée magazine's Women to Watch.
Machen also serves as President of the Baptist Health Associate Board and has also overseen corporate donations and sponsorships to benefit education, and veteran’s and children’s health services.
Three of Machen's direct reports were also promoted, Simmons announced.
Lindsey Ingram was promoted to senior vice president, director of digital marketing and design. She leads all digital marketing initiatives including Simmons Bank's website, employee-facing intranet, digital advertising and social media.
Stacey Martin was promoted to senior vice president and director of brand partnerships and community marketing. Martin and her team spearhead local marketing efforts and activation of sponsorships.
Claire McClellan was promoted to senior vice president and director of marketing leading all product marketing, customer communication and marketing technologies.