Natalie Ghidotti, chief executive officer of the Little Rock public relations and content marketing firm that goes simply by her last name, has been named 2022 secretary and treasurer of a national peer group offering assistance and advice to PR professionals.
The group is the Public Relations Society of America’s Counselors Academy, which helps practitioners collaborate and exchange meaningful guidance on business, best practices and industry trends among PR agency owners and leaders.
Ghidotti, who has served on the national level for the PRSA for years, said she’s seen firsthand how collaboration with colleagues and blossom and present business opportunities over time.
“I’m honored to give back to an organization that has helped my agency grow in so many ways, and I look forward to continuing to share lessons learned from this group with our clients and colleagues here in Arkansas and the South.”
Ghidotti has served the national PR group as chair of the Independent Practitioners Academy, then on a three-member leadership team overseeing National PRSA’s Section Council. A past president of PRSA’s Arkansas chapter, she’s now on the Counselors Academy Executive Committee.
Counselors Academy is one of 14 Professional Interest Sections within PRSA that cultivate expertise and are offered exclusively to members. Sections provide specialized content and networking, as well as executive online communities, newsletters, training and get-togethers.