Helena Family Dental of West Helena has rebranded as Rock Family Dental, the company announced.
The clinic has been part of Rock Dental Brands of Little Rock since 2018.
Dr. James Fish joined the clinic at 400 Plaza Ave. as lead provider. He received his bachelor’s in medical sciences from the University of Arkansas in Fayetteville and his doctorate in dental surgery from Louisiana State University.
Fish is an active member of the American Dental Association, Arkansas State Dental Association, Southeastern District Dental Society and the International Organization of Facial Aesthetics.
“It’s exciting to pull another clinic under the Rock Family Dental banner and to welcome Dr. Fish to the team,” Kristi Crum, CEO of Rock Dental Brands, said in a news release. “Our brands are known for offering the highest quality of care, and Dr. Fish will play a central role in building on that reputation in the West Helena community.”