Acxiom Partners With 2 on Multiscreen TV Activations


Acxiom Partners With 2 on Multiscreen TV Activations
(Acxiom)

Acxiom LLC of Conway has partnered with TV advertising sales and technology companies Ampersand and Blockgraph to improve accuracy and responsiveness of audience-driven multi-screen TV campaigns.

Acxiom's audience segments will be used to help advertisers increase their reach, while Ampersand's AND Platform and Blockgraph's Identity Operating System will provide tools for campaign planning, buying and measurement, the companies said in a news release.

Conor Burgess, Acxiom's vice president of business development, said the partnership will deliver "the most extensive collection of descriptive audience data in the market."

"Through our unique collaboration with Ampersand and Blockgraph, we give brands a window into truly knowing and understanding people's wants, needs and preferences, all in one easy-to-use tool," he said in a news release.