Indoor pickleball concept Picklemall has announced plans for a facility in Bentonville, one of 50 markets where the brand plans to expand over the next 24 months.
Picklemall aims to reduce game wait times while increasing the standard for championship-style pickleball courts in the U.S., the company said in a news release. It will soon launch an app to schedule games, record performances and help players enhance their skills.
Inside the facility, games will be recorded by a camera, giving players the ability to watch, analyze and learn from their game footage in real time.
The concept focuses on the reuse of existing indoor mall and strip mall properties, bringing new life into vacant spaces, according to the release.
A specific location in Bentonville has not been announced.
The first Picklemall is scheduled to open in Tempe, Arizona in July. Other markets targeted for expansion include Minneapolis, Chicago, Milwaukee, Austin, Dallas, San Antonio, Oklahoma City and Tulsa.
The company is led by CEO West Shaw and backed by pickleball enthusiast, billionaire financier and Major League Pickleball founder Steve Kuhn.