Visit Bentonville, the city's tourism and promotion bureau announced the hiring of Kimberli Krutsch as sales director.
Krutsch started in the position in March. She has almost two decades of experience in hospitality and accommodations in northwest Arkansas, the organization said in a news release. She previously served as director of sales for Courtyard by Marriott Bentonville and Towneplace Suites by Marriott Bentonville.
"As a sales manager and general manager with local Bentonville hotels, I've been able to see the sizable impact of Visit Bentonville's efforts on tourist visits and occupancy rates," Krutsch said. "I'm excited to help with the organization’s ongoing work spreading the word about everything Bentonville has to offer."
Krutsch is graduate of the University of Central Missouri.
"Kim’s focus on expanding Bentonville meeting sales to include niche markets, like the aviation and medical industries along with other associations and corporations, will build on the competitive advantage our city has, with respect to economic impact in the hospitality industry," Kalene Griffith, CEO of Visit Bentonville, said in the release.