Land investment company AcreTrader of Fayetteville has announced a partnership with Gridline Holdings LLC of Atlanta, a company that provides a digital investing platform for alternative assets.
In a news release, AcreTrader said both companies, through the partnership, aim to make "high-quality alternative assets more obtainable." AcreTrader said it was looking for ways to expand access to farm and timberland, and it was "struck by Gridline’s expertise in providing investors with diversified portfolio exposure to historically exclusive and prohibitively expensive private market opportunities."
Logan Henderson, CEO of Gridline, said that a strong network is critical to sourcing investment opportunities because most farmland sales occur in private transactions. He said the union with AcreTrader provides a robust pipeline of opportunities and data that will inform its portfolio construction.
Carter Malloy, CEO of AcreTrader, said the companies "share the same focus on ease of use through a fully digital experience."
"Combining forces with Gridline is a natural step forward as we pursue our mission of empowering our customers to buy and sell land smarter with advanced technology, data and expertise," he said in the release.
Since its founding in 2018, AcreTrader has completed farmland investments across more than 40,000 acres totaling approximately $400 million.