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2 Firms Partner with Parks & Tourism to Increase Tourism Diversity

1 min read

The Arkansas Department of Parks & Tourism has partnered with two Little Rock diversity marketing consulting firms — Culturally Connected Communications and Cinco Media Group — to focus on increasing diversity tourism in the state.

The two firms will be featured in a session of the 43rd Annual Arkansas Governor’s Conference on Tourism March 12-14 at the Statehouse Convention Center.

Multicultural tourism-related business opportunities are growing as the African-American and Hispanic/Latino populations grow in size and economic influence, according to Diamond Lewis, public relations and account manager at Culturally Connected Communications. In 2015, both groups controlled $1.3 trillion each in buying power, and as they gain greater access to income and education, these audiences are turning more and more to travel and recreation.

To integrate diverse communications into its public relations and marketing strategy, Parks & Tourism is also encouraging the state’s hospitality industry to add the African-American and Hispanic markets to its target audiences.

Lewis and Pam Jones, the president and lead strategist at Cultural Connected Communications, will join Miguel and Enrique Fuentevilla of Cinco Media in leading a workshop session at the Governor’s Conference, “Marketing to a Diverse Crowd,” at 9 a.m. Tuesday, March 14, at the Marriott Hotel Ballroom, Salon C.

They will be joined by Catherine Crisp, an associate professor of social work at the University of Arkansas at Little Rock. The session will be moderated by Maura Yancy, publisher of Hola Arkansas, and sponsored by TripAdvisor.

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