'Talk Business' Talk


Few would have guessed that Roby Brock's "Talk Business" program ever would have generated the controversy it has, let alone drag the governor to the witness stand in district court.

But that the was scene on Wednesday, when Mike Huckabee arrived at court in his black SUV to take part in what he later called "bad political theater."

The whole thing began with a modest, half-hour show produced out of the back offices of Pashcall & Associates, a Little Rock public relations agency. The company allowed Brock to tape his show there until mid-March, when Brock left the agency to spend more time on his video projects.

Brock's River Rock Video Production Co. Inc. is one-man operation. Brock shoots, writes, edits and sells sponsorships for all his "Talk Business" shows, including the version that appears at 10 p.m. Sundays on KLRT-TV, Channel 16.

The show began airing on KLRT, the Clear Channel Broadcasting-owned Fox affiliate, about two years ago, according to Chuck Spohn, vice president and general manager.

The program, whose KLRT version is billed as "the only television program dedicated to business, politics and public affairs," features a rundown of the week's business news, plus one or two in-studio guests.

Spohn said the show doesn't make a blip on the Nielsen radar, but because it's paid programming, KLRT makes money just by airing the show. But Spohn said he knows people watch because it's such a niche program.

"I've had coaches shows and golf shows in other towns and cities that I've worked in that I know that have many, many people watching them because of the nature of their programming ...," he said. "It just doesn't pop a number."

At the beginning of the year, Brock expanded his program to air monthly on the Arkansas Educational Television Network. The one-year contract had Brock putting together 12, 30-minute episodes for the PBS affiliate.

Brock also had talked about producing more documentaries. Last year, Brock and Tim Moore produced "Rebirth of the City: The Downtown Renaissance." The one-hour documentary explored the redevelopment of downtown Little Rock and North Little Rock since the early 1990s.