Could Pop Tarts be the breakfast of BCS champions?
Kellogg's has unveiled a new line of college-themed Pop Tarts featuring five schools. Arkansas is one of the programs featured.
ESPN sports business reporter Darren Rovell originally reported the deal between Kellogg's and the Razorbacks, North Carolina Tar Heels, Florida Gators, Michigan Wolverines and Georgia Bulldogs. Pop Tarts will offer "Frosted Razorback Red" as its Arkansas-themed item.