Businesses Reflect on the Showroom Effect

Brick and mortar shops increasingly are becoming victims of the "showroom effect," where shoppers use apps like RedLaser, Google Shopper and Amazon's own Price Check to scan barcodes and compare prices to online retail giants, then leave and make the purc

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access articles older than 15 days.
Articles newer than 15 days are not included in this offer.

Purchase Now

Already have archive access? Login to view this article.